Strive LeadGen Field ManualAppendixIndustry indexRev. 2026.10.07

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Appendix / Industries

Lead generation by industry.

78 industries. Playbooks go live as each one is researched and fact-checked.

Index11 groups

Industries
78
Playbooks live
78
State reports
1,811
Data window
Sep 2025 to Aug 2026

01Home services17 industries

Home services
No.IndustryWho it is forMedian ad bidState reports
P01 Fencing Fence companies $6.32 42
P02 Fire sprinkler inspection Fire protection contractors $13.52 17
P03 Foundation repair Foundation repair companies $34.75 32
P04 Gutters and windows Gutter and window companies $12.21 46
P05 House cleaning Cleaning companies $14.29 47
P06 HVAC HVAC companies $26.32 50
P07 Mold testing and remediation Mold companies $16.66 17
P08 Pest control Pest control companies $16.05 51
P09 Plumbing Plumbing companies $28.97 51
P10 Roofing Roofing companies $12.64 45
P11 Septic systems Septic companies $10.75 51
P12 Standby generators Generator installers $6.36 44
P13 Tree service Tree service companies $10.12 44
P14 Water damage restoration Restoration companies $31.57 48
P15 Water heaters Water heater installers $8.77 51
P16 Water well drilling Well drilling companies $5.46 39
P17 Wildlife removal Wildlife removal companies $14.18 8

02Remodeling and construction14 industries

Remodeling and construction
No.IndustryWho it is forMedian ad bidState reports
P18 Barndominiums Barndominium builders $1.66 26
P19 Concrete Concrete contractors $8.62 40
P20 Decks Deck builders $5.23 45
P21 Garage storage and floors Garage companies $8.23 48
P22 Home additions Home addition builders $7.86 19
P23 Land clearing and forestry mulching Land clearing companies $7.07 1
P24 Landscaping Landscaping companies $7.02 47
P25 Metal buildings Metal building companies $3.97 41
P26 Pond and stock tank construction Pond builders $0.79 4
P27 Pool removal Pool removal contractors $6.56 1
P28 Pools Pool builders $4.31 39
P29 Remodeling Remodeling contractors $12.19 49
P30 Storm shelters and safe rooms Storm shelter installers $2.46 0
P31 Walk-in showers and bath remodels Bath remodelers $12.46 45

03Specialty cleanup2 industries

Specialty cleanup
No.IndustryWho it is forMedian ad bidState reports
P32 Biohazard and trauma cleanup Biohazard cleanup companies $30.02 0
P33 Hoarder cleanup Hoarder cleanup companies $25.00 0

04Health practices6 industries

Health practices
No.IndustryWho it is forMedian ad bidState reports
P34 Medical practices Medical practices $7.10 51
P35 Physical therapy Physical therapy clinics n/a 0
P36 Prosthetics and orthotics O&P clinics $3.94 0
P37 Psychiatry and mental health clinics Mental health clinics $20.58 0
P38 Speech therapy Speech therapy practices n/a 0
P39 Therapy and counseling practices Therapy practices $16.32 51

05Legal and claims3 industries

Legal and claims
No.IndustryWho it is forMedian ad bidState reports
P40 Construction defect and builder warranty attorneys Construction defect firms $16.24 3
P41 Law firms Law firms $40.00 51
P42 Public adjusters Public adjusting firms $28.68 25

06Financial and tax services12 industries

Financial and tax services
No.IndustryWho it is forMedian ad bidState reports
P43 Annuity sales Annuity agents $7.64 27
P44 Annuity surrender and exchange help Annuity exchange advisors $7.45 26
P45 Business electricity brokers Energy brokers $113.93 1
P46 Commercial property tax protest Commercial tax consultants $6.25 0
P47 Cost segregation studies Cost segregation firms $5.83 1
P48 Financial advisors Financial advisory firms $21.09 51
P49 Life settlements Life settlement brokers $14.84 4
P50 Merchant cash advance relief MCA relief firms $70.50 4
P51 Private student loan help Student loan advisors $77.29 30
P52 Property tax protest Property tax consultants $4.48 3
P53 Sales tax and utility overcharge recovery Cost recovery firms $21.61 0
P54 Structured settlement purchasing Structured settlement buyers $17.39 0

07Real estate and land7 industries

Real estate and land
No.IndustryWho it is forMedian ad bidState reports
P55 Cash home buyers and investors Home buying companies $28.34 17
P56 Cemetery plot resale Cemetery plot brokers $5.58 6
P57 Inherited and probate home buyers Probate home buyers $6.25 0
P58 Mineral rights buyers Mineral rights buyers $5.50 0
P59 Property management Property management companies $11.46 28
P60 Ranch and land brokers Land brokerages $1.66 36
P61 Short-term rental management STR management companies $4.61 11

08Contract exit services7 industries

Contract exit services
No.IndustryWho it is forMedian ad bidState reports
P62 Door-to-door sale cancellation Contract cancellation firms $2.75 0
P63 Equipment lease exit Equipment lease exit firms $36.09 3
P64 Home improvement financing exit Financing exit firms $28.25 0
P65 Home security contract exit Alarm contract exit firms $29.02 0
P66 PACE loan exit PACE exit firms $7.54 1
P67 Solar contract exit Solar exit companies $17.95 0
P68 Vehicle lease exit and transfer Lease transfer companies $7.05 8

09Mobility equipment2 industries

Mobility equipment
No.IndustryWho it is forMedian ad bidState reports
P69 Home elevators Home elevator dealers $6.73 24
P70 Stair lifts Stair lift dealers $10.27 24

10Recreation and specialty4 industries

Recreation and specialty
No.IndustryWho it is forMedian ad bidState reports
P71 Antiques and collectibles Antique dealers and auction houses $4.60 40
P72 Boat dealers and brokers Boat dealers $1.45 41
P73 Custom aquariums Aquarium builders $0.86 42
P74 Exotic hunting ranches Hunting ranches $1.15 10

11B2B and industrial4 industries

B2B and industrial
No.IndustryWho it is forMedian ad bidState reports
P75 Chemical and ingredient suppliers Chemical suppliers $1.71 35
P76 Industrial valves Valve suppliers $4.16 22
P77 Shipbroking Shipbrokers $1.83 32
P78 Warehouse racking Racking suppliers $25.96 15

Median ad bid: Google's high-range top-of-page bid estimate, median across the industry's search terms at 100+ monthly searches, US, Sep 2025 to Aug 2026. Method.

Organic lead generation

Leads from organic search, not ad auctions.

Strive is a new company (founded 2026) building organic search sites that send each inquiry to one business per territory. Ask whether your trade and area are planned.

Ask about your area