Strive LeadGen Field ManualIndustry playbookMineral rights buyers / Real estate and landRev. 2026.10.07

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Playbook / Mineral rights buyers

How can a mineral rights buyer get more sellers?

Mineral rights lead generation in Texas: Railroad Commission data, county records, owner mail, honest offer letters, fair-value math, landmen and attorneys.

Document controlPB-MINERAL-RIGHTS-BUYERS

Updated
Oct 7, 2026
Chapters
12
Sources
17
State reports
0
Data window
Sep 2025 to Aug 2026
Reading time
14 min
Chapters (13)
  1. 00The brief
  2. 01Market data
  3. 02How do mineral owners find a buyer today?
  4. 03What is a mineral or royalty interest worth?
  5. 04Which lead generation channels work best for mineral buyers?
  6. 05Which rules affect how mineral buyers find sellers?
  7. 06Who does what in a mineral purchase: landman, attorney, buyer?
  8. 07When does seller demand rise and fall?
  9. 08What mistakes do mineral buyers make?
  10. 09A 90-day lead plan for a small mineral buyer
  11. 10Bottom line
  12. 11Questions owners ask
  13. 12Sources

00The brief2 min

The brief

Short answer

Build owner lists from county deed and appraisal records, research each interest with free Railroad Commission production and permit data, and mail owners a clear written offer that shows how you priced it. Most sellers come from mail, heirs and professional referrals, since public search demand is small. Fair, transparent offers win repeat referrals in a business where owners compare notes.

  • Fact 01The Railroad Commission of Texas offers reported oil and gas production from January 1993 to the present online at no charge.3
  • Fact 02Texas real estate licensing law does not apply to a transaction involving the sale, lease or transfer of a mineral or mining interest in real property.7
  • Fact 03A Texas finder who helps an owner recover unclaimed mineral proceeds may charge no more than 10% of the value recovered and may not take any of the underlying minerals.8
  • Fact 04Federal securities law lists a fractional undivided interest in oil, gas or other mineral rights as a security.9

Mineral and royalty buying is a records business. Owners rarely search for a buyer. Most never think about selling until a letter arrives, a check shrinks, a parent dies and the interest splits among heirs, or a new well permit shows up near their land. The buyers who win know more about the interest than the owner does, which is exactly why fairness and disclosure matter: the information gap is the deal, and it is also the reputational risk.

This page focuses on Texas, where the data is public and deep. It covers how owners find buyers, what an interest is worth, the channels ranked, the rules, and a 90-day plan. It is not legal, tax or investment advice.

Disclosure. Strive LeadGen is a new company (founded 2026) building lead generation sites and flat-fee marketing for businesses like these. It has no clients yet. Guides cover channels Strive does not sell and cite their sources. Market figures are Strive's analysis of Google Keyword Planner data (method).

01Market dataKeyword Planner, US

The mineral rights buyers market in search data

Search terms, US34distinct search terms at 100+ searches a month, US
Median bid$5.50median top-of-page bid across those terms
90th percentile$9.6790th percentile bid: the costly clicks
States measured12states with measurable demand
Table 01.1 / What customers search most, United States
Search termMonthly searches (Google range)Top-of-page bid
mineral rights 1K-10K $4.52
mineral interest 1K-10K $4.52
sell mineral rights texas 100-1K $19.01
sell mineral rights 100-1K $14.37
land mineral rights 100-1K $10.98
oil and gas royalties for sale 100-1K $9.67
oil royalties 100-1K $9.55
oil and gas royalties 100-1K $7.71
oil and gas royalty payments 100-1K $7.71
oil royalty payments 100-1K $7.71
mineral rights for sale 100-1K $7.00
oil royalties for sale 100-1K $7.00

Google Ads Keyword Planner, United States, Sep 2025 to Aug 2026. Close variants are counted once, and brand, retailer and DIY searches are left out. Bids are Google's high-range top-of-page estimates, not cost per lead. Urgent and Near me tags are matched from the words in each term. Method.

Table 01.2 / Largest state markets
TierStateDistinct termsMedian bid
Top 5Colorado7$5.72
Top 5Texas4$6.14
Top 5California2$2.97
Top 5Florida2$3.85
Top 5Georgia2n/a
Top 10Illinois2$2.35
Top 10Michigan2$0.61
Top 10New York2$1.67
Top 10North Carolina2n/a
Top 10Ohio2n/a

Ordered by distinct search terms. Google's ranges are wide, so position is shown as a tier and states close together should be treated as similar. Highest median bids: Oklahoma $6.97, Texas $6.14, Colorado $5.72, Pennsylvania $5.64, Florida $3.85.

02Chapter1 min

How do mineral owners find a buyer today?

Public search demand is small. In the Strive analysis of Google Keyword Planner data from September 2025 to August 2026, the national category held only 34 distinct terms with a median top-of-page bid estimate of $5.501. None of the state data was large enough to publish a state report.

Table 02.1
Term (national)Google’s monthly search rangeTop-of-page bid estimate (high range)
mineral rights1K to 10K$4.52
mineral interest1K to 10K$4.52
sell mineral rights texas100 to 1K$19.01
sell mineral rights100 to 1K$14.37
oil and gas royalties for sale100 to 1K$9.67

What the data says1:

  • Most searchers are learning, not selling. The top terms are definitions. Owners want to know what they own before they think about a sale.
  • Texas shows up by name. “Sell mineral rights texas” is one of the few seller phrases large enough to measure, and it carries the highest bid estimate in the top terms.
  • Buyers search too. “Oil and gas royalties for sale” is investor intent. Keep it out of seller campaigns.

So outreach drives this business. The owner’s name is in the county records, the production is in the Railroad Commission’s data, and the buyer reaches out first.

03Chapter3 min

What is a mineral or royalty interest worth?

Value comes from future production times future price, less taxes and deductions, discounted for time and risk. Two inputs swing it most.

Price. Royalty checks move with commodity prices. The U.S. Energy Information Administration’s annual average WTI spot price was $39.16 a barrel in 2020, $94.90 in 2022 and $65.39 in 202510. The same barrels paid very different checks in those years.

Production and decline. The Railroad Commission publishes reported production for oil and gas leases from January 1993 to the present, free online3. A buyer who pulls the lease history can see whether a check is rising, flat or falling. A common rule of thumb in the industry is that newer horizontal wells decline fastest in their early years, so a recent check can overstate what the interest will pay later.

Texas taxes producing interests as real property. “Real property” in the Tax Code includes “a mineral in place” and interests in it5, and when an oil or gas interest is appraised on future income, the appraisal must use the prior year’s average price times a price adjustment factor6. That appraised value is a tax figure, not a market price, but it gives both sides a public reference point.

Worked example: price sensitivity of an offer

Illustrative inputs except the oil prices, which are EIA annual averages10.

  • An owner’s royalty averages $1,000 a month in 2025, when WTI averaged $65.39.
  • Assume, for simplicity, that the check is all oil and moves in proportion to price.
  • At 2020’s average of $39.16, the same barrels pay $1,000 × (39.16 ÷ 65.39) = about $599 a month.
  • At 2022’s average of $94.90, they pay $1,000 × (94.90 ÷ 65.39) = about $1,451 a month.

Now suppose a buyer prices offers at an illustrative 36 months of current income. The 2025 offer is $36,000. The same interest priced off a 2022 check would have been about $52,200, and off a 2020 check about $21,600. Nothing about the minerals changed. This is why offers based only on “months of income” are fragile, and why an honest offer letter states the price assumption.

Worked example: cost per purchase from mail

Illustrative inputs except postage.

  • Letters to 2,000 owners of record under producing leases in one county.
  • Postage: First-Class commercial automation letter, 5-digit presort, $0.62112. Printing, list work and research time, illustrative: $0.60. Total about $1.22 a letter, or $2,442.
  • Response: 2% = 40 owners.
  • Owners who accept an offer: 10% = 4.
  • Purchases that close after title review: 75% = 3.

Cost per closed purchase: $2,442 ÷ 3 = about $814. That is small next to the price of most producing interests, so the economics turn on pricing discipline and title work, not on marketing cost. Track every response by county and lease so you can see which areas respond and which close.

04Chapter4 min

Which lead generation channels work best for mineral buyers?

Table 04.1
RankChannelCostBest forMain weakness
1Direct mail to owners of recordPostage, researchProducing and near-development areasOwners get many letters; yours must stand out on clarity
2Heirs and estatesResearch, patienceFragmented interests after a deathTitle work; heirship gaps
3Referrals from oil and gas attorneys, CPAs, trust officersRelationship timeLarger and complex interestsEarned slowly; no payment for referrals
4Content that answers owner questionsContentOwners researching value and taxesMonths to build
5Paid search on seller termsCost per clickTexas sellers already decidingTiny volume
6Phone follow-upLabor, complianceOwners who responded to mailTelemarketing law

Building lists from public records

Three Texas sources do most of the work:

  • County deed records. Deeds, mineral deeds, leases and probate records filed in the county where the land sits. A properly recorded instrument is notice to everyone and is open to public inspection4. The Railroad Commission tells royalty owners the same thing: information about leases and royalty agreements is usually in the courthouse of the county where the land is located3.
  • Appraisal district records. Because producing mineral interests are taxable real property56, county appraisal districts carry owner and value records for them. Many buyers start their lists there.
  • Railroad Commission data. The Commission’s online research queries include the statewide Production Data Query, drilling permit (W-1) and completion queries, well records and a public GIS map viewer2. Drilling permit records include plats and documents that designate the acreage in a pooled unit3. New permits near an owner’s tract are often the moment an owner first hears from buyers.

Two cautions. First, the Commission warns that using automated tools to pull volumes of data degrades its systems and that it will end the session of any user it detects doing so2. Use the bulk data products or query by hand. Second, the identification number on an owner’s check stub may not match the Commission’s lease or well number3, so match records carefully before you quote anyone a number.

Heirs and estates

When an owner dies, the interest passes to devisees or heirs16, often splitting one interest among several people in different states. Many heirs have never seen a check stub and do not know what they own. They are also a group that deserves extra care. Two facts help you explain the decision honestly: heirs generally take a tax basis equal to fair market value at death15 (their CPA should confirm how it applies), and they can always get an independent valuation before selling.

Unclaimed royalties are a related list. Texas caps the fee a finder may charge an owner for recovering property held or reportable to the Comptroller at 10% of the value recovered (plus reasonable attorney’s fees), and if the property is mineral proceeds, the fee may not include any of the underlying minerals, a production payment or an overriding royalty8. Keep an unclaimed-proceeds pitch separate from any purchase of the minerals themselves, and have an oil and gas attorney review any arrangement that touches both.

Referrals

Owners ask their lawyer, CPA or bank trust officer before selling. The Railroad Commission points royalty owners to experienced oil and gas attorneys and notes that the State Bar can identify lawyers board certified in oil and gas law3. Those professionals refer to buyers who price fairly, close as promised and handle title curative work without pushing costs onto the seller. Do not pay them for referrals. A fee from the buyer puts the adviser in conflict with the owner they are advising, and lawyers’ conduct rules restrict referral payments.

Write for owners who are learning: how to read a check stub, how royalty payments work, what a division order is, how to look up a lease on the Railroad Commission site. The Commission’s own summary of Texas royalty payment law is a good outline: initial payment within 120 days after the end of the month of first sale, then 60 days after the month oil is sold and 90 days after the month gas is sold, with rules for small balances, unless the lease or another contract sets different terms3. Owners who understand their interest are better sellers, not worse ones. Use paid search only on true seller terms and expect small volume1.

05Chapter3 min

Which rules affect how mineral buyers find sellers?

Licensing

Texas real estate licensing law does not apply to a transaction involving the sale, lease or transfer of a mineral or mining interest7. Landmen who lease and buy minerals therefore do not need a Texas real estate license for that work. That exemption covers licensing only; it does not change fraud, contract or securities rules.

Securities if you resell

The federal Securities Act lists a “fractional undivided interest in oil, gas, or other mineral rights” as a security9. If your model is to buy interests and sell fractions to investors, you are in securities territory. The Railroad Commission notes that the SEC and the Texas State Securities Board may require registration of investment offers3. Talk to a securities attorney before you market any interest to investors.

Offer letters and fair dealing

This page found no Texas statute that prescribes what a mineral purchase offer letter must say. The FTC Act’s ban on “unfair or deceptive acts or practices in or affecting commerce”11 still applies to how you describe an offer. Recommended practice for an honest letter:

  • Identify the interest: county, legal description or survey and abstract, lease or well names, and the decimal interest you believe the owner holds.
  • State the price and how you got it: the production period you used, the price assumption, and any decline assumption.
  • State what is included (all depths or only some, producing and non-producing rights, accrued and suspended payments) and the effective date.
  • Explain how payment works. Many buyers pay by draft that is honored only after title review; if you do, say how many days you have to review title and what happens if you walk away.
  • Say plainly that the owner may get an independent valuation or talk to an oil and gas attorney before signing3.
  • Never mimic a check, a government notice or a payor statement in your mail11.

Phone outreach

Owner lists carry no phone consent. Federal law requires prior express consent for autodialed or prerecorded calls to cell phones regardless of purpose, with $500 per violation and up to triple for willful violations13. Telephone solicitations may not go to numbers on the national Do Not Call Registry or before 8 a.m. or after 9 p.m. local time17, and callers who must use the registry must sync with it at least every 31 days14. Mail first, and call owners who ask you to.

What the Railroad Commission does not do

The Commission has no authority over lease and royalty matters, including leasing, royalty payments and the right to receive royalties, and cannot advise owners whether to sign an agreement3. Never suggest in your marketing that a state agency endorses your offer or reviews your price.

06Chapter1 min

Who does what in a mineral purchase: landman, attorney, buyer?

  • Landman. Researches ownership in county records, builds the chain of title, finds heirs, and negotiates with owners. In Texas, the licensing exemption above covers this work7.
  • Attorney. Reviews title (often by written title opinion on larger purchases), drafts the mineral or royalty deed, handles heirship and probate questions, and advises on securities issues if interests will be resold9. The owner’s own oil and gas attorney protects the seller; encourage sellers to use one3.
  • Buyer. Sets the price, funds the purchase and carries the risk that production or prices fall.

A common rule of thumb: never send an offer on an interest you have not checked against both the county records and the Commission’s production data. Most bad offers come from mismatched leases or wrong decimals.

07Chapter1 min

When does seller demand rise and fall?

Seller demand follows prices and drilling, not the calendar. The EIA price series shows how fast royalty income can swing year to year10. Many owners consider selling when checks drop, when a new well is permitted nearby, or after an inheritance. The sources reviewed for this page do not give a measured seasonal pattern. Watch the Commission’s permit and completion queries in your target counties2 and plan mail around new activity.

08Chapter1 min

What mistakes do mineral buyers make?

  • Pricing off one check. One month reflects one price and one point on the decline curve10.
  • Wrong interest, wrong decimal. Check stub numbers and Commission lease numbers differ3. Verify before you quote.
  • Scraping the Commission’s systems. It ends sessions that use automated tools2.
  • Mixing unclaimed-proceeds finding with mineral purchases. Texas caps finder fees and bars taking minerals as the fee8.
  • Reselling fractions without securities advice. The Securities Act lists fractional undivided mineral interests as securities9.
  • Mail that looks like a payor statement. It reads as deception and gets shared among owners11.
  • Cold calling cell phones with a dialer. Consent rules apply13.

09Chapter2 min

A 90-day lead plan for a small mineral buyer

Plan 09.A / Weeks 1 to 12 3 phases

Days 1 to 30Build the research engine

  1. W1Pick two Texas counties with current activity. Learn the Commission’s PDQ, drilling permit and GIS tools2.
  2. W2Build a sheet that links each owner to county instruments4, appraisal records56, and Commission lease and well data23.
  3. W3Write your offer letter template with the disclosures above and have an oil and gas attorney review it.
  4. W4Set up title review: who orders runsheets, who writes opinions, how many days you allow before funding.

Days 31 to 60Start outreach

  1. W5Mail owners under producing leases in county one. Use a tracked phone number and URL per county.
  2. W6Publish two owner guides: how to look up a lease on the Commission site, and how royalty payment timing works in Texas3.
  3. W7Meet three oil and gas attorneys and two CPAs. Explain your pricing method and title process.
  4. W8Mail county two. Start a small seller-only search campaign on Texas terms1.

Days 61 to 90Measure and refine

  1. W9Compute cost per closed purchase by county using the worked example.
  2. W10Review every rejected offer. If owners cited a competing price, compare assumptions, not just totals.
  3. W11Add new permits and completions in your counties to a watch list for the next mailing2.
  4. W12Set the next quarter’s mail plan from closed purchases, not response counts.

10Chapter1 min

Bottom line

  • Public search demand is small, so mineral buying runs on records: county deeds, appraisal rolls and Railroad Commission production and permit data.
  • Value swings with prices; the same barrels paid about 40% less at 2020’s average oil price than at 2025’s, so state your price assumption in every offer.
  • Texas real estate licensing does not apply to mineral transactions, but securities law applies if you resell fractional interests.
  • Texas caps unclaimed-proceeds finder fees at 10% and bars taking minerals as the fee.
  • Clear offer letters, careful title work and fair prices earn the attorney and CPA referrals that make this business last.

11Questions owners ask5 questions

Questions owners ask

Q01Do I need a real estate license to buy mineral rights in Texas?

Generally no. Texas real estate licensing law does not apply to a transaction involving the sale, lease or transfer of a mineral or mining interest in real property. Other rules still apply, including securities law if you resell fractional interests to investors. Confirm your structure with an oil and gas attorney.

Q02Where do mineral buyers get owner names?

Mostly from public records: deeds and other instruments recorded in the county where the land sits, which Texas law makes open to public inspection, and county appraisal district records for producing interests, which Texas taxes as real property. Railroad Commission data then shows which leases and wells are producing and how much.

Q03How should a mineral offer letter be priced?

On the interest's own production history, a stated price assumption and a decline estimate, not on a flat per-acre number pulled from a list. Show the seller the inputs. Royalty income moves with commodity prices: the same barrels paid about 40% less at 2020's average oil price than at 2025's.

Q04Is Google Ads worth it for mineral buyers?

Only as a small supplement. Seller searches such as "sell mineral rights" sit in the 100 to 1,000 monthly range nationally, and no state had enough data for a published report. Content that answers owner questions about value and taxes usually reaches more sellers than ads.

Q05What is the best way to find mineral rights sellers?

Public search demand is small, so mineral buying runs on records. Build owner lists from county deed and appraisal records, research each interest with Railroad Commission production and permit data, and mail owners a clear written offer that shows how you priced it. Most sellers come from mail, heirs and professional referrals, and fair, transparent offers earn the attorney and CPA referrals that make this business last.

12Sources17 cited

Sources

  1. Methodology: Strive analysis of Google Keyword Planner data, Sep 2025 to Aug 2026. Strive LeadGen. Accessed Oct 7, 2026.
  2. Research Queries. Railroad Commission of Texas. Accessed Oct 7, 2026.
  3. Royalties FAQ. Railroad Commission of Texas. Accessed Oct 7, 2026.
  4. Texas Property Code Section 13.002, Effect of Recorded Instrument. Texas Legislature, via Public.Law. Accessed Oct 7, 2026.
  5. Texas Tax Code Section 1.04, Definitions. Texas Legislature, via Public.Law. Accessed Oct 7, 2026.
  6. Texas Tax Code Section 23.175, Oil or Gas Interest. Texas Legislature, via Public.Law. Accessed Oct 7, 2026.
  7. Texas Occupations Code Section 1101.005, Applicability of Chapter. Texas Legislature, via Public.Law. Accessed Oct 7, 2026.
  8. Texas Property Code Section 74.507, Agreement to Recover Reported Property. Texas Legislature, via Public.Law. Accessed Oct 7, 2026.
  9. 15 U.S. Code 77b, Definitions (Securities Act of 1933). Cornell Legal Information Institute. Accessed Oct 7, 2026.
  10. Cushing, OK WTI Spot Price FOB, annual (dollars per barrel). U.S. Energy Information Administration. Accessed Oct 7, 2026.
  11. 15 U.S. Code 45, Unfair methods of competition unlawful (FTC Act Section 5). Cornell Legal Information Institute. Accessed Oct 7, 2026.
  12. Price List, Notice 123 (effective October 4, 2026). USPS Postal Explorer. Accessed Oct 7, 2026.
  13. 47 U.S. Code 227, Restrictions on use of telephone equipment. Cornell Legal Information Institute. Accessed Oct 7, 2026.
  14. Q&A for Telemarketers and Sellers About the Do Not Call Provisions of the FTC's Telemarketing Sales Rule. Federal Trade Commission. Accessed Oct 7, 2026.
  15. 26 U.S. Code 1014, Basis of property acquired from a decedent. Cornell Legal Information Institute. Accessed Oct 7, 2026.
  16. Texas Estates Code Section 101.001, Passage of Estate on Decedent's Death. Texas Legislature, via Public.Law. Accessed Oct 7, 2026.
  17. 47 CFR 64.1200, Delivery restrictions. eCFR. Accessed Oct 7, 2026.

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