Market brief / Law firms in OregonPage 1 of 1
ABottom line
A lower-half market with bid estimates 20% below the typical state.
Short answer
Oregon is in the lower half of 51 markets (the states and DC with data) for breadth of law firms search demand, with 250 distinct search terms at 100 or more searches a month. The median top-of-page bid is $20.23, 20% below the typical state ($25.24). Advertisers bid less here than in most states.
BTop searches
What people in Oregon search for
The most-searched law firms terms in Oregon, ranked by Google's monthly search range and then by bid. Close variants (the same words in a different order) are shown once, and brand, retailer and DIY searches are left out.
| Search term | Monthly searches in Oregon | Top-of-page bid |
|---|---|---|
| lawyers for auto accidents | 1K-10K | $367.10 |
| injury lawyer near meNear me | 1K-10K | $176.00 |
| personal injury lawyer near meNear me | 1K-10K | $176.00 |
| injury attorneys near meNear me | 1K-10K | $176.00 |
| personal injury attorneys near meNear me | 1K-10K | $176.00 |
| personal injury law firms near meNear me | 1K-10K | $176.00 |
| pi attorney near meNear me | 1K-10K | $176.00 |
| personal lawyers near meNear me | 1K-10K | $176.00 |
| pi lawyers near meNear me | 1K-10K | $176.00 |
| personal accident lawyer | 1K-10K | $131.71 |
| personal accident attorney | 1K-10K | $131.71 |
| personal injury attorney lawyer | 1K-10K | $131.71 |
Google Ads Keyword Planner, Oregon, Sep 2025 to Aug 2026. Bids are Google's high-range top-of-page estimates, not cost per lead. Urgent and Near me tags are matched from the words in each term. Method.
CWhat it means
What this means for a law firm in Oregon
- C1 Bids run below the typical state.A $20.23 median bid estimate is 20% under the typical state. Bid estimates are not what a lead costs.What to doTest any paid campaign on cost per booked job before scaling it.
- C2 For the top 10% of terms, Google's top-of-page bid estimate (high range) is $358.00 or more.Those are usually the high-intent searches.What to doRank organically for them: that is where the biggest savings sit.
- C3 A mid-sized market.Oregon sits in the middle of the national ranking.What to doPlan targets against the similar-sized states in the comparison below, not against the largest markets.
- C4 8 of the top 12 terms are "near me" searches.Proximity drives a large share of demand.What to doYour Google Business Profile, service area and reviews carry real weight.
DHow Oregon compares
Oregon against its nearest markets
| Rank | State | Distinct terms | Median bid estimate | Per resident |
|---|---|---|---|---|
| 25 | Wisconsin | 260 | $21.40 | 68 |
| 26 | Minnesota | 259 | $26.52 | 76 |
| 27 | Oregon | 250 | $20.23 | 81 |
| 28 | Connecticut | 242 | $25.37 | 98 |
| 29 | Kentucky | 235 | $16.24 | 79 |
| Typical state (median) | $25.24 | 100 |
Google's ranges are wide, so states close together should be treated as similar. Method.
EWhere to start
Where to start
The full playbook for law firms, including job values, channels and a 90-day plan, is in How can a law firm get more clients?. For the channels behind the numbers above:
FIndex
Other industries in Oregon
- Plumbing
- HVAC
- Roofing
- Water damage restoration
- Foundation repair
- Water heaters
- Pest control
- Tree service
- Gutters and windows
- Fencing
- House cleaning
- Septic systems
- Water well drilling
- Standby generators
- Remodeling
- Concrete
- Decks
- Garage storage and floors
- Home additions
- Landscaping
- Pools
- Walk-in showers and bath remodels
- Metal buildings
- Therapy and counseling practices
- Medical practices
- Annuity sales
- Annuity surrender and exchange help
- Financial advisors
- Private student loan help
- Property management
- Ranch and land brokers
- Home elevators
- Boat dealers and brokers
- Antiques and collectibles
- Custom aquariums
- Shipbroking
- Warehouse racking
- Chemical and ingredient suppliers
Google Ads Keyword Planner, Oregon, Sep 2025 to Aug 2026Methodology