Law firms search demand in Minnesota (2026 data)

Market brief / Law firms in MinnesotaPage 1 of 1

ABottom line

An upper-half market with bid estimates 5% above the typical state.

Short answer

Minnesota is in the upper half of 51 markets (the states and DC with data) for breadth of law firms search demand, with 259 distinct search terms at 100 or more searches a month. The median top-of-page bid is $26.52, 5% above the typical state ($25.24).

BTop searches

What people in Minnesota search for

The most-searched law firms terms in Minnesota, ranked by Google's monthly search range and then by bid. Close variants (the same words in a different order) are shown once, and brand, retailer and DIY searches are left out.

Table B.1 / Top searches, Minnesota
Search term	Monthly searches in Minnesota	Top-of-page bid
lawyers for auto accidents	1K-10K	$276.35
car accident lawyers near meNear me	1K-10K	$193.40
car injury lawyer near meNear me	1K-10K	$193.40
auto injury lawyers near meNear me	1K-10K	$193.40
car injury attorney near meNear me	1K-10K	$193.40
car accident injury lawyers near meNear me	1K-10K	$193.40
auto injury attorney near meNear me	1K-10K	$193.40
car accident law firms near meNear me	1K-10K	$193.40
car accident injury attorney near meNear me	1K-10K	$193.40
personal injury lawyer	1K-10K	$178.50
personal accident lawyer	1K-10K	$178.50
attorney injury personal	1K-10K	$178.50

Google Ads Keyword Planner, Minnesota, Sep 2025 to Aug 2026. Bids are Google's high-range top-of-page estimates, not cost per lead. Urgent and Near me tags are matched from the words in each term. Method.

CWhat it means

What this means for a law firm in Minnesota

#FindingWhat to do
C1
Bids track the typical state.A $26.52 median bid estimate sits close to the $25.24 typical-state figure.
C2
For the top 10% of terms, Google's top-of-page bid estimate (high range) is $178.50 or more.Those are usually the high-intent searches.

What to doRank organically for them: that is where the biggest savings sit.
C3
A mid-sized market.Minnesota sits in the middle of the national ranking.

What to doPlan targets against the similar-sized states in the comparison below, not against the largest markets.
C4
8 of the top 12 terms are "near me" searches.Proximity drives a large share of demand.

What to doYour Google Business Profile, service area and reviews carry real weight.
C5
Search demand per resident is below the national average.Index 76, where 100 is the US average.

What to doPlan targets on the state’s own numbers, not national averages.

DHow Minnesota compares

Minnesota against its nearest markets

Table D.1 / Nearest markets by breadth of demand
Rank	State	Distinct terms	Median bid estimate	Per resident
24	Louisiana	261	$25.60	108
25	Wisconsin	260	$21.40	68
26	Minnesota	259	$26.52	76
27	Oregon	250	$20.23	81
28	Connecticut	242	$25.37	98
	Typical state (median)		$25.24	100

Google's ranges are wide, so states close together should be treated as similar. Method.

EWhere to start

Where to start

The full playbook for law firms, including job values, channels and a 90-day plan, is in How can a law firm get more clients?. For the channels behind the numbers above:

Google Ads Keyword Planner, Minnesota, Sep 2025 to Aug 2026Methodology

Disclosure. Strive LeadGen is a new company (founded 2026) building lead generation sites and flat-fee marketing for businesses like these. It has no clients yet. Guides cover channels Strive does not sell and cite their sources. Market figures are Strive's analysis of Google Keyword Planner data (method).

Law firms search demand in Minnesota

An upper-half market with bid estimates 5% above the typical state.

What people in Minnesota search for

What this means for a law firm in Minnesota

Minnesota against its nearest markets

Where to start

Other industries in Minnesota

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