Market brief / Plumbing in MinnesotaPage 1 of 1
ABottom line
An upper-half market with bid estimates 22% above the typical state.
Short answer
Minnesota is in the upper half of 51 markets (the states and DC with data) for breadth of plumbing search demand, with 142 distinct search terms at 100 or more searches a month. The median top-of-page bid is $24.47, 22% above the typical state ($20.13). Advertisers bid more here than in most states, which makes organic visibility worth more.
BTop searches
What people in Minnesota search for
The most-searched plumbing terms in Minnesota, ranked by Google's monthly search range and then by bid. Close variants (the same words in a different order) are shown once, and brand, retailer and DIY searches are left out.
| Search term | Monthly searches in Minnesota | Top-of-page bid |
|---|---|---|
| plumbers near meNear me | 10K-100K | $85.08 |
| emergency plumber near meUrgentNear me | 1K-10K | $117.82 |
| drain cleaning near meNear me | 1K-10K | $81.30 |
| drain near meNear me | 1K-10K | $81.30 |
| commercial plumbers near meNear me | 1K-10K | $70.28 |
| sewer line repair near meNear me | 1K-10K | $61.43 |
| septic tank pumping | 1K-10K | $14.00 |
| septic tank pumping services | 1K-10K | $12.23 |
| septic pumping near meNear me | 1K-10K | $11.12 |
| septic tank maintenance | 1K-10K | $8.97 |
| septic system maintenance | 1K-10K | $8.97 |
| septic tank care | 1K-10K | $8.97 |
Google Ads Keyword Planner, Minnesota, Sep 2025 to Aug 2026. Bids are Google's high-range top-of-page estimates, not cost per lead. Urgent and Near me tags are matched from the words in each term. Method.
CWhat it means
What this means for a plumbing company in Minnesota
- C1 Advertisers bid more here.At a $24.47 median top-of-page bid estimate, every ranking you earn in the Map Pack or organic results replaces clicks that are priced higher in Minnesota than in most states.What to doPut organic work first, and judge paid campaigns on cost per booked job, not cost per click.
- C2 For the top 10% of terms, Google's top-of-page bid estimate (high range) is $85.08 or more.Those are usually the high-intent searches.What to doRank organically for them: that is where the biggest savings sit.
- C3 A mid-sized market.Minnesota sits in the middle of the national ranking.What to doPlan targets against the similar-sized states in the comparison below, not against the largest markets.
- C4 7 of the top 12 terms are "near me" searches.Proximity drives a large share of demand.What to doYour Google Business Profile, service area and reviews carry real weight.
- C5 Urgent searches make the top list.Response speed decides who wins those calls.What to doAnswer live, and have after-hours coverage.
DHow Minnesota compares
Minnesota against its nearest markets
| Rank | State | Distinct terms | Median bid estimate | Per resident |
|---|---|---|---|---|
| 21 | Alabama | 150 | $13.69 | 149 |
| 22 | Maryland | 143 | $20.13 | 121 |
| 23 | Minnesota | 142 | $24.47 | 116 |
| 24 | Wisconsin | 139 | $13.01 | 106 |
| 25 | Oklahoma | 126 | $22.54 | 123 |
| Typical state (median) | $20.13 | 100 |
Google's ranges are wide, so states close together should be treated as similar. Method.
EWhere to start
Where to start
The full playbook for plumbing companies, including job values, channels and a 90-day plan, is in How can a plumbing company get more leads?. For the channels behind the numbers above:
FIndex
Other industries in Minnesota
- HVAC
- Roofing
- Water damage restoration
- Foundation repair
- Water heaters
- Pest control
- Tree service
- Gutters and windows
- Fencing
- House cleaning
- Septic systems
- Water well drilling
- Standby generators
- Remodeling
- Concrete
- Decks
- Garage storage and floors
- Landscaping
- Pools
- Walk-in showers and bath remodels
- Barndominiums
- Metal buildings
- Therapy and counseling practices
- Medical practices
- Law firms
- Public adjusters
- Annuity sales
- Annuity surrender and exchange help
- Financial advisors
- Private student loan help
- Property management
- Ranch and land brokers
- Stair lifts
- Home elevators
- Boat dealers and brokers
- Antiques and collectibles
- Custom aquariums
- Industrial valves
- Shipbroking
- Chemical and ingredient suppliers
Google Ads Keyword Planner, Minnesota, Sep 2025 to Aug 2026Methodology