Market brief / Ranch and land brokers in OregonPage 1 of 1
ABottom line
A lower-half market with bid estimates 1% above the typical state.
Short answer
Oregon is in the lower half of 51 markets (the states and DC with data) for breadth of ranch and land brokers search demand, with 24 distinct search terms at 100 or more searches a month. The median top-of-page bid is $0.85, 1% above the typical state ($0.84).
BTop searches
What people in Oregon search for
The most-searched ranch and land brokers terms in Oregon, ranked by Google's monthly search range and then by bid. Close variants (the same words in a different order) are shown once, and brand, retailer and DIY searches are left out.
| Search term | Monthly searches in Oregon | Top-of-page bid |
|---|---|---|
| land for sale near meNear me | 1K-10K | $0.90 |
| land loan | 100-1K | $6.62 |
| land lenders | 100-1K | $6.62 |
| houses for sale with land | 100-1K | $2.58 |
| homes for sale with land | 100-1K | $2.58 |
| house and land for sale | 100-1K | $2.58 |
| mobile home and land for sale | 100-1K | $2.56 |
| mobile homes on acreage for sale | 100-1K | $2.56 |
| houses with acreage for sale near meNear me | 100-1K | $2.21 |
| ranch for sale | 100-1K | $1.00 |
| ranch for sell | 100-1K | $1.00 |
| acreage for sale near meNear me | 100-1K | $0.90 |
Google Ads Keyword Planner, Oregon, Sep 2025 to Aug 2026. Bids are Google's high-range top-of-page estimates, not cost per lead. Urgent and Near me tags are matched from the words in each term. Method.
CWhat it means
What this means for a land brokerage in Oregon
- C1 Bids track the typical state.A $0.85 median bid estimate sits close to the $0.84 typical-state figure.
- C2 For the top 10% of terms, Google's top-of-page bid estimate (high range) is $2.58 or more.Those are usually the high-intent searches.What to doRank organically for them: that is where the biggest savings sit.
- C3 A mid-sized market.Oregon sits in the middle of the national ranking.What to doPlan targets against the similar-sized states in the comparison below, not against the largest markets.
- C4 3 of the top 12 terms are "near me" searches.Proximity drives a large share of demand.What to doYour Google Business Profile, service area and reviews carry real weight.
- C5 Search demand per resident is below the national average.Index 60, where 100 is the US average.What to doPlan targets on the state’s own numbers, not national averages.
DHow Oregon compares
Oregon against its nearest markets
| Rank | State | Distinct terms | Median bid estimate | Per resident |
|---|---|---|---|---|
| 29 | Massachusetts | 26 | $0.59 | 38 |
| 30 | Arkansas | 24 | $0.84 | 84 |
| 31 | Oregon | 24 | $0.85 | 60 |
| 32 | Connecticut | 20 | $0.58 | 62 |
| 33 | Idaho | 18 | $0.79 | 106 |
| Typical state (median) | $0.84 | 100 |
Google's ranges are wide, so states close together should be treated as similar. Method.
EWhere to start
Where to start
The full playbook for land brokerages, including job values, channels and a 90-day plan, is in How can a land brokerage get more buyers and sellers?. For the channels behind the numbers above:
FIndex
Other industries in Oregon
- Plumbing
- HVAC
- Roofing
- Water damage restoration
- Foundation repair
- Water heaters
- Pest control
- Tree service
- Gutters and windows
- Fencing
- House cleaning
- Septic systems
- Water well drilling
- Standby generators
- Remodeling
- Concrete
- Decks
- Garage storage and floors
- Home additions
- Landscaping
- Pools
- Walk-in showers and bath remodels
- Metal buildings
- Therapy and counseling practices
- Medical practices
- Law firms
- Annuity sales
- Annuity surrender and exchange help
- Financial advisors
- Private student loan help
- Property management
- Home elevators
- Boat dealers and brokers
- Antiques and collectibles
- Custom aquariums
- Shipbroking
- Warehouse racking
- Chemical and ingredient suppliers
Google Ads Keyword Planner, Oregon, Sep 2025 to Aug 2026Methodology