Market brief / Foundation repair in OregonPage 1 of 1
ABottom line
A top 10 market with bid estimates 39% below the typical state.
Short answer
Oregon is in the top 10 of 48 markets (the states and DC with data) for breadth of foundation repair search demand, with 86 distinct search terms at 100 or more searches a month. The median top-of-page bid is $30.56, 39% below the typical state ($49.94). Advertisers bid less here than in most states.
BTop searches
What people in Oregon search for
The most-searched foundation repair terms in Oregon, ranked by Google's monthly search range and then by bid. Close variants (the same words in a different order) are shown once, and brand, retailer and DIY searches are left out.
| Search term | Monthly searches in Oregon | Top-of-page bid |
|---|---|---|
| crawl space contractors | 100-1K | $61.54 |
| basement waterproofing | 100-1K | $56.99 |
| basement sealing and waterproofing | 100-1K | $56.99 |
| water proofing for basement | 100-1K | $56.99 |
| crawl space company | 100-1K | $55.66 |
| foundation inspection | 100-1K | $52.15 |
| foundation waterproofing near meNear me | 100-1K | $51.29 |
| basement sealing near meNear me | 100-1K | $51.29 |
| foundation experts | 100-1K | $49.92 |
| foundation companies | 100-1K | $49.88 |
| foundation repair companies near meNear me | 100-1K | $49.45 |
| foundation specialist near meNear me | 100-1K | $45.09 |
Google Ads Keyword Planner, Oregon, Sep 2025 to Aug 2026. Bids are Google's high-range top-of-page estimates, not cost per lead. Urgent and Near me tags are matched from the words in each term. Method.
CWhat it means
What this means for a foundation repair company in Oregon
- C1 Bids run below the typical state.A $30.56 median bid estimate is 39% under the typical state. Bid estimates are not what a lead costs.What to doTest any paid campaign on cost per booked job before scaling it.
- C2 For the top 10% of terms, Google's top-of-page bid estimate (high range) is $56.99 or more.Those are usually the high-intent searches.What to doRank organically for them: that is where the biggest savings sit.
- C3 One of the broadest foundation repair markets in the country.Expect heavy competition for the Map Pack in the major metros.What to doSpecific service pages and suburb-level relevance usually beat one broad page.
- C4 4 of the top 12 terms are "near me" searches.Proximity drives a large share of demand.What to doYour Google Business Profile, service area and reviews carry real weight.
- C5 Search demand per resident is above the national average.Index 235, where 100 is the US average.What to doMore people search per capita here, which supports more aggressive growth targets.
DHow Oregon compares
Oregon against its nearest markets
| Rank | State | Distinct terms | Median bid estimate | Per resident |
|---|---|---|---|---|
| 6 | Michigan | 96 | $44.75 | 175 |
| 7 | Washington | 96 | $50.00 | 175 |
| 8 | Oregon | 86 | $30.56 | 235 |
| 9 | Pennsylvania | 85 | $50.00 | 112 |
| 10 | North Carolina | 77 | $60.00 | 169 |
| Typical state (median) | $49.94 | 100 |
Google's ranges are wide, so states close together should be treated as similar. Method.
EWhere to start
Where to start
The full playbook for foundation repair companies, including job values, channels and a 90-day plan, is in How can a foundation repair company get more leads?. For the channels behind the numbers above:
FIndex
Other industries in Oregon
- Plumbing
- HVAC
- Roofing
- Water damage restoration
- Water heaters
- Pest control
- Tree service
- Gutters and windows
- Fencing
- House cleaning
- Septic systems
- Water well drilling
- Standby generators
- Remodeling
- Concrete
- Decks
- Garage storage and floors
- Home additions
- Landscaping
- Pools
- Walk-in showers and bath remodels
- Metal buildings
- Therapy and counseling practices
- Medical practices
- Law firms
- Annuity sales
- Annuity surrender and exchange help
- Financial advisors
- Private student loan help
- Property management
- Ranch and land brokers
- Home elevators
- Boat dealers and brokers
- Antiques and collectibles
- Custom aquariums
- Shipbroking
- Warehouse racking
- Chemical and ingredient suppliers
Google Ads Keyword Planner, Oregon, Sep 2025 to Aug 2026Methodology