Remodeling search demand in New York (2026 data)

Market brief / Remodeling in New YorkPage 1 of 1

ABottom line

A top 5 market with bid estimates 48% below the typical state.

Short answer

New York is in the top 5 of 51 markets (the states and DC with data) for breadth of remodeling search demand, with 501 distinct search terms at 100 or more searches a month. The median top-of-page bid is $6.23, 48% below the typical state ($12.00). Advertisers bid less here than in most states.

BTop searches

What people in New York search for

The most-searched remodeling terms in New York, ranked by Google's monthly search range and then by bid. Close variants (the same words in a different order) are shown once, and brand, retailer and DIY searches are left out.

Table B.1 / Top searches, New York
Search term	Monthly searches in New York	Top-of-page bid
countertop services	10K-100K	$7.88
cabinets	10K-100K	$4.58
kitchen cabinets	10K-100K	$3.93
bathroom remodel near meNear me	1K-10K	$45.61
bathroom renovations near meNear me	1K-10K	$45.61
bathroom renovation contractors near meNear me	1K-10K	$45.61
bath renovation near meNear me	1K-10K	$45.61
bathroom renos near meNear me	1K-10K	$45.61
bathroom remodel companies	1K-10K	$44.16
bath remodeling companies	1K-10K	$44.16
bathroom renovation companies	1K-10K	$44.16
bath renovation companies	1K-10K	$44.16

Google Ads Keyword Planner, New York, Sep 2025 to Aug 2026. Bids are Google's high-range top-of-page estimates, not cost per lead. Urgent and Near me tags are matched from the words in each term. Method.

CWhat it means

What this means for a remodeling contractor in New York

#FindingWhat to do
C1
Bids run below the typical state.A $6.23 median bid estimate is 48% under the typical state. Bid estimates are not what a lead costs.

What to doTest any paid campaign on cost per booked job before scaling it.
C2
For the top 10% of terms, Google's top-of-page bid estimate (high range) is $24.65 or more.Those are usually the high-intent searches.

What to doRank organically for them: that is where the biggest savings sit.
C3
One of the broadest remodeling markets in the country.Expect heavy competition for the Map Pack in the major metros.

What to doSpecific service pages and suburb-level relevance usually beat one broad page.
C4
5 of the top 12 terms are "near me" searches.Proximity drives a large share of demand.

What to doYour Google Business Profile, service area and reviews carry real weight.
C5
Search demand per resident is above the national average.Index 127, where 100 is the US average.

What to doMore people search per capita here, which supports more aggressive growth targets.

DHow New York compares

New York against its nearest markets

Table D.1 / Nearest markets by breadth of demand
Rank	State	Distinct terms	Median bid estimate	Per resident
2	Texas	562	$9.71	90
3	Florida	520	$11.88	106
4	New York	501	$6.23	127
5	Pennsylvania	399	$8.44	127
6	Illinois	396	$9.96	121
	Typical state (median)		$12.00	100

Google's ranges are wide, so states close together should be treated as similar. Method.

EWhere to start

Where to start

The full playbook for remodeling contractors, including job values, channels and a 90-day plan, is in How can a remodeling contractor get more leads?. For the channels behind the numbers above:

FIndex

Other industries in New York

Google Ads Keyword Planner, New York, Sep 2025 to Aug 2026Methodology

Disclosure. Strive LeadGen is a new company (founded 2026) building lead generation sites and flat-fee marketing for businesses like these. It has no clients yet. Guides cover channels Strive does not sell and cite their sources. Market figures are Strive's analysis of Google Keyword Planner data (method).

Remodeling search demand in New York