Pest control search demand in New York (2026 data)

Market brief / Pest control in New YorkPage 1 of 1

ABottom line

A top 5 market with bid estimates 18% below the typical state.

Short answer

New York is in the top 5 of 51 markets (the states and DC with data) for breadth of pest control search demand, with 463 distinct search terms at 100 or more searches a month. The median top-of-page bid is $13.07, 18% below the typical state ($15.92). Advertisers bid less here than in most states.

BTop searches

What people in New York search for

The most-searched pest control terms in New York, ranked by Google's monthly search range and then by bid. Close variants (the same words in a different order) are shown once, and brand, retailer and DIY searches are left out.

Table B.1 / Top searches, New York
Search term	Monthly searches in New York	Top-of-page bid
termites	10K-100K	$46.80
pest control	10K-100K	$31.98
pest exterminator	10K-100K	$31.98
pesticide control	10K-100K	$31.98
bed bug treatment	10K-100K	$21.86
cure for bed bugs	10K-100K	$21.86
treat bedbugs	10K-100K	$21.86
cockroach exterminator	10K-100K	$20.24
cockroach pest control	10K-100K	$20.24
roach pest control	10K-100K	$20.24
mosquito	10K-100K	$12.80
bed bugs	10K-100K	$10.41

Google Ads Keyword Planner, New York, Sep 2025 to Aug 2026. Bids are Google's high-range top-of-page estimates, not cost per lead. Urgent and Near me tags are matched from the words in each term. Method.

CWhat it means

What this means for a pest control company in New York

#FindingWhat to do
C1
Bids run below the typical state.A $13.07 median bid estimate is 18% under the typical state. Bid estimates are not what a lead costs.

What to doTest any paid campaign on cost per booked job before scaling it.
C2
For the top 10% of terms, Google's top-of-page bid estimate (high range) is $32.58 or more.Those are usually the high-intent searches.

What to doRank organically for them: that is where the biggest savings sit.
C3
One of the broadest pest control markets in the country.Expect heavy competition for the Map Pack in the major metros.

What to doSpecific service pages and suburb-level relevance usually beat one broad page.

DHow New York compares

New York against its nearest markets

Table D.1 / Nearest markets by breadth of demand
Rank	State	Distinct terms	Median bid estimate	Per resident
2	Texas	663	$16.26	129
3	Florida	558	$17.66	110
4	New York	463	$13.07	111
5	Illinois	364	$14.11	110
6	Pennsylvania	357	$16.99	86
	Typical state (median)		$15.92	100

Google's ranges are wide, so states close together should be treated as similar. Method.

EWhere to start

Where to start

The full playbook for pest control companies, including job values, channels and a 90-day plan, is in How can a pest control company get more leads?. For the channels behind the numbers above:

FIndex

Other industries in New York

Google Ads Keyword Planner, New York, Sep 2025 to Aug 2026Methodology

Disclosure. Strive LeadGen is a new company (founded 2026) building lead generation sites and flat-fee marketing for businesses like these. It has no clients yet. Guides cover channels Strive does not sell and cite their sources. Market figures are Strive's analysis of Google Keyword Planner data (method).

Pest control search demand in New York