Market brief / Remodeling in FloridaPage 1 of 1
ABottom line
A top 5 market with bid estimates 1% below the typical state.
Short answer
Florida is in the top 5 of 51 markets (the states and DC with data) for breadth of remodeling search demand, with 520 distinct search terms at 100 or more searches a month. The median top-of-page bid is $11.88, 1% below the typical state ($12.00).
BTop searches
What people in Florida search for
The most-searched remodeling terms in Florida, ranked by Google's monthly search range and then by bid. Close variants (the same words in a different order) are shown once, and brand, retailer and DIY searches are left out.
| Search term | Monthly searches in Florida | Top-of-page bid |
|---|---|---|
| cabinets | 10K-100K | $8.02 |
| kitchen cabinets | 10K-100K | $7.64 |
| window contractor near meNear me | 1K-10K | $112.03 |
| bathroom remodel near meNear me | 1K-10K | $60.00 |
| bathroom remodel contractors | 1K-10K | $60.00 |
| bathroom renovations near meNear me | 1K-10K | $60.00 |
| bathroom remodel companies | 1K-10K | $60.00 |
| bath remodeling companies | 1K-10K | $60.00 |
| bathroom renovation contractors near meNear me | 1K-10K | $60.00 |
| bath renovation near meNear me | 1K-10K | $60.00 |
| bathroom renovation companies | 1K-10K | $60.00 |
| remodeling bathroom contractors | 1K-10K | $60.00 |
Google Ads Keyword Planner, Florida, Sep 2025 to Aug 2026. Bids are Google's high-range top-of-page estimates, not cost per lead. Urgent and Near me tags are matched from the words in each term. Method.
CWhat it means
What this means for a remodeling contractor in Florida
- C1 Bids track the typical state.A $11.88 median bid estimate sits close to the $12.00 typical-state figure.
- C2 For the top 10% of terms, Google's top-of-page bid estimate (high range) is $46.09 or more.Those are usually the high-intent searches.What to doRank organically for them: that is where the biggest savings sit.
- C3 One of the broadest remodeling markets in the country.Expect heavy competition for the Map Pack in the major metros.What to doSpecific service pages and suburb-level relevance usually beat one broad page.
- C4 5 of the top 12 terms are "near me" searches.Proximity drives a large share of demand.What to doYour Google Business Profile, service area and reviews carry real weight.
DHow Florida compares
Florida against its nearest markets
| Rank | State | Distinct terms | Median bid estimate | Per resident |
|---|---|---|---|---|
| 1 | California | 686 | $10.33 | 114 |
| 2 | Texas | 562 | $9.71 | 90 |
| 3 | Florida | 520 | $11.88 | 106 |
| 4 | New York | 501 | $6.23 | 127 |
| 5 | Pennsylvania | 399 | $8.44 | 127 |
| Typical state (median) | $12.00 | 100 |
Google's ranges are wide, so states close together should be treated as similar. Method.
EWhere to start
Where to start
The full playbook for remodeling contractors, including job values, channels and a 90-day plan, is in How can a remodeling contractor get more leads?. For the channels behind the numbers above:
FIndex
Other industries in Florida
- Plumbing
- HVAC
- Roofing
- Water damage restoration
- Foundation repair
- Water heaters
- Pest control
- Tree service
- Gutters and windows
- Fencing
- House cleaning
- Septic systems
- Water well drilling
- Standby generators
- Mold testing and remediation
- Wildlife removal
- Fire sprinkler inspection
- Concrete
- Decks
- Garage storage and floors
- Home additions
- Landscaping
- Pools
- Walk-in showers and bath remodels
- Barndominiums
- Metal buildings
- Pond and stock tank construction
- Therapy and counseling practices
- Medical practices
- Law firms
- Construction defect and builder warranty attorneys
- Public adjusters
- Annuity sales
- Annuity surrender and exchange help
- Financial advisors
- Life settlements
- Merchant cash advance relief
- Private student loan help
- Property tax protest
- Property management
- Short-term rental management
- Cash home buyers and investors
- Ranch and land brokers
- Cemetery plot resale
- Vehicle lease exit and transfer
- Stair lifts
- Home elevators
- Boat dealers and brokers
- Antiques and collectibles
- Exotic hunting ranches
- Custom aquariums
- Industrial valves
- Shipbroking
- Warehouse racking
- Chemical and ingredient suppliers
Google Ads Keyword Planner, Florida, Sep 2025 to Aug 2026Methodology