Market brief / Ranch and land brokers in WisconsinPage 1 of 1
ABottom line
An upper-half market with bid estimates 6% below the typical state.
Short answer
Wisconsin is in the upper half of 51 markets (the states and DC with data) for breadth of ranch and land brokers search demand, with 46 distinct search terms at 100 or more searches a month. The median top-of-page bid is $0.79, 6% below the typical state ($0.84).
BTop searches
What people in Wisconsin search for
The most-searched ranch and land brokers terms in Wisconsin, ranked by Google's monthly search range and then by bid. Close variants (the same words in a different order) are shown once, and brand, retailer and DIY searches are left out.
| Search term | Monthly searches in Wisconsin | Top-of-page bid |
|---|---|---|
| zillow land for sale | 1K-10K | $0.68 |
| land for sale near meNear me | 1K-10K | $0.55 |
| land loan | 100-1K | $11.17 |
| land lenders | 100-1K | $11.17 |
| hunting land for lease | 100-1K | $1.67 |
| hunting property for lease | 100-1K | $1.67 |
| hunting land for rent | 100-1K | $1.67 |
| farm houses for sale near meNear me | 100-1K | $1.52 |
| farm home for sale near meNear me | 100-1K | $1.52 |
| houses for sale with land | 100-1K | $1.46 |
| homes for sale with land | 100-1K | $1.46 |
| house and land for sale | 100-1K | $1.46 |
Google Ads Keyword Planner, Wisconsin, Sep 2025 to Aug 2026. Bids are Google's high-range top-of-page estimates, not cost per lead. Urgent and Near me tags are matched from the words in each term. Method.
CWhat it means
What this means for a land brokerage in Wisconsin
- C1 Bids track the typical state.A $0.79 median bid estimate sits close to the $0.84 typical-state figure.
- C2 For the top 10% of terms, Google's top-of-page bid estimate (high range) is $1.67 or more.Those are usually the high-intent searches.What to doRank organically for them: that is where the biggest savings sit.
- C3 A mid-sized market.Wisconsin sits in the middle of the national ranking.What to doPlan targets against the similar-sized states in the comparison below, not against the largest markets.
- C4 3 of the top 12 terms are "near me" searches.Proximity drives a large share of demand.What to doYour Google Business Profile, service area and reviews carry real weight.
DHow Wisconsin compares
Wisconsin against its nearest markets
| Rank | State | Distinct terms | Median bid estimate | Per resident |
|---|---|---|---|---|
| 14 | Alabama | 50 | $1.00 | 103 |
| 15 | Indiana | 46 | $0.76 | 72 |
| 16 | Wisconsin | 46 | $0.79 | 84 |
| 17 | South Carolina | 44 | $1.00 | 89 |
| 18 | Louisiana | 42 | $0.61 | 102 |
| Typical state (median) | $0.84 | 100 |
Google's ranges are wide, so states close together should be treated as similar. Method.
EWhere to start
Where to start
The full playbook for land brokerages, including job values, channels and a 90-day plan, is in How can a land brokerage get more buyers and sellers?. For the channels behind the numbers above:
FIndex
Other industries in Wisconsin
- Plumbing
- HVAC
- Roofing
- Water damage restoration
- Foundation repair
- Water heaters
- Pest control
- Tree service
- Gutters and windows
- Fencing
- House cleaning
- Septic systems
- Water well drilling
- Standby generators
- Remodeling
- Concrete
- Decks
- Garage storage and floors
- Landscaping
- Pools
- Walk-in showers and bath remodels
- Barndominiums
- Metal buildings
- Therapy and counseling practices
- Medical practices
- Law firms
- Public adjusters
- Annuity sales
- Annuity surrender and exchange help
- Financial advisors
- Private student loan help
- Cash home buyers and investors
- Stair lifts
- Boat dealers and brokers
- Antiques and collectibles
- Custom aquariums
- Industrial valves
- Shipbroking
- Chemical and ingredient suppliers
Google Ads Keyword Planner, Wisconsin, Sep 2025 to Aug 2026Methodology