Market brief / Ranch and land brokers in LouisianaPage 1 of 1
ABottom line
An upper-half market with bid estimates 27% below the typical state.
Short answer
Louisiana is in the upper half of 51 markets (the states and DC with data) for breadth of ranch and land brokers search demand, with 42 distinct search terms at 100 or more searches a month. The median top-of-page bid is $0.61, 27% below the typical state ($0.84). Advertisers bid less here than in most states.
BTop searches
What people in Louisiana search for
The most-searched ranch and land brokers terms in Louisiana, ranked by Google's monthly search range and then by bid. Close variants (the same words in a different order) are shown once, and brand, retailer and DIY searches are left out.
| Search term | Monthly searches in Louisiana | Top-of-page bid |
|---|---|---|
| zillow land for sale | 1K-10K | $0.93 |
| land for sale near meNear me | 1K-10K | $0.64 |
| land loan | 100-1K | $7.63 |
| land lenders | 100-1K | $7.63 |
| ranch land | 100-1K | $5.02 |
| houses for sale with land | 100-1K | $1.67 |
| homes for sale with land | 100-1K | $1.67 |
| house and land for sale | 100-1K | $1.67 |
| houses with acreage for sale near meNear me | 100-1K | $1.57 |
| mobile home and land for sale | 100-1K | $1.50 |
| mobile homes on acreage for sale | 100-1K | $1.50 |
| hunting land for lease | 100-1K | $1.15 |
Google Ads Keyword Planner, Louisiana, Sep 2025 to Aug 2026. Bids are Google's high-range top-of-page estimates, not cost per lead. Urgent and Near me tags are matched from the words in each term. Method.
CWhat it means
What this means for a land brokerage in Louisiana
- C1 Bids run below the typical state.A $0.61 median bid estimate is 27% under the typical state. Bid estimates are not what a lead costs.What to doTest any paid campaign on cost per booked job before scaling it.
- C2 For the top 10% of terms, Google's top-of-page bid estimate (high range) is $1.67 or more.Those are usually the high-intent searches.What to doRank organically for them: that is where the biggest savings sit.
- C3 A mid-sized market.Louisiana sits in the middle of the national ranking.What to doPlan targets against the similar-sized states in the comparison below, not against the largest markets.
DHow Louisiana compares
Louisiana against its nearest markets
| Rank | State | Distinct terms | Median bid estimate | Per resident |
|---|---|---|---|---|
| 16 | Wisconsin | 46 | $0.79 | 84 |
| 17 | South Carolina | 44 | $1.00 | 89 |
| 18 | Louisiana | 42 | $0.61 | 102 |
| 19 | Arizona | 41 | $0.95 | 61 |
| 20 | Washington | 41 | $0.77 | 58 |
| Typical state (median) | $0.84 | 100 |
Google's ranges are wide, so states close together should be treated as similar. Method.
EWhere to start
Where to start
The full playbook for land brokerages, including job values, channels and a 90-day plan, is in How can a land brokerage get more buyers and sellers?. For the channels behind the numbers above:
FIndex
Other industries in Louisiana
- Plumbing
- HVAC
- Roofing
- Water damage restoration
- Water heaters
- Pest control
- Tree service
- Gutters and windows
- Fencing
- House cleaning
- Septic systems
- Water well drilling
- Standby generators
- Remodeling
- Concrete
- Decks
- Garage storage and floors
- Landscaping
- Pools
- Walk-in showers and bath remodels
- Barndominiums
- Metal buildings
- Therapy and counseling practices
- Medical practices
- Law firms
- Public adjusters
- Financial advisors
- Private student loan help
- Boat dealers and brokers
- Antiques and collectibles
- Exotic hunting ranches
- Custom aquariums
- Shipbroking
- Chemical and ingredient suppliers
Google Ads Keyword Planner, Louisiana, Sep 2025 to Aug 2026Methodology