Market brief / Plumbing in LouisianaPage 1 of 1
ABottom line
A lower-half market with bid estimates 26% below the typical state.
Short answer
Louisiana is in the lower half of 51 markets (the states and DC with data) for breadth of plumbing search demand, with 105 distinct search terms at 100 or more searches a month. The median top-of-page bid is $14.81, 26% below the typical state ($20.13). Advertisers bid less here than in most states.
BTop searches
What people in Louisiana search for
The most-searched plumbing terms in Louisiana, ranked by Google's monthly search range and then by bid. Close variants (the same words in a different order) are shown once, and brand, retailer and DIY searches are left out.
| Search term | Monthly searches in Louisiana | Top-of-page bid |
|---|---|---|
| plumber | 1K-10K | $81.06 |
| drain cleaning | 1K-10K | $32.73 |
| septic tank pumping services | 1K-10K | $20.00 |
| septic tank pumping | 1K-10K | $17.25 |
| septic tank | 1K-10K | $6.17 |
| septic pit | 1K-10K | $6.17 |
| septic well | 1K-10K | $6.17 |
| emergency plumberUrgent | 100-1K | $101.91 |
| plumbing companies near meNear me | 100-1K | $83.27 |
| 24 hour plumber near meUrgentNear me | 100-1K | $78.72 |
| plumbing services | 100-1K | $75.27 |
| plumbing repair near meNear me | 100-1K | $73.47 |
Google Ads Keyword Planner, Louisiana, Sep 2025 to Aug 2026. Bids are Google's high-range top-of-page estimates, not cost per lead. Urgent and Near me tags are matched from the words in each term. Method.
CWhat it means
What this means for a plumbing company in Louisiana
- C1 Bids run below the typical state.A $14.81 median bid estimate is 26% under the typical state. Bid estimates are not what a lead costs.What to doTest any paid campaign on cost per booked job before scaling it.
- C2 For the top 10% of terms, Google's top-of-page bid estimate (high range) is $69.71 or more.Those are usually the high-intent searches.What to doRank organically for them: that is where the biggest savings sit.
- C3 A mid-sized market.Louisiana sits in the middle of the national ranking.What to doPlan targets against the similar-sized states in the comparison below, not against the largest markets.
- C4 3 of the top 12 terms are "near me" searches.Proximity drives a large share of demand.What to doYour Google Business Profile, service area and reviews carry real weight.
- C5 Urgent searches make the top list 2 times.Response speed decides who wins those calls.What to doAnswer live, and have after-hours coverage.
- C6 Search demand per resident is below the national average.Index 68, where 100 is the US average.What to doPlan targets on the state’s own numbers, not national averages.
DHow Louisiana compares
Louisiana against its nearest markets
| Rank | State | Distinct terms | Median bid estimate | Per resident |
|---|---|---|---|---|
| 28 | Connecticut | 108 | $19.44 | 165 |
| 29 | Oregon | 106 | $42.96 | 110 |
| 30 | Louisiana | 105 | $14.81 | 68 |
| 31 | Kansas | 99 | $27.68 | 153 |
| 32 | Utah | 87 | $45.89 | 75 |
| Typical state (median) | $20.13 | 100 |
Google's ranges are wide, so states close together should be treated as similar. Method.
EWhere to start
Where to start
The full playbook for plumbing companies, including job values, channels and a 90-day plan, is in How can a plumbing company get more leads?. For the channels behind the numbers above:
FIndex
Other industries in Louisiana
- HVAC
- Roofing
- Water damage restoration
- Water heaters
- Pest control
- Tree service
- Gutters and windows
- Fencing
- House cleaning
- Septic systems
- Water well drilling
- Standby generators
- Remodeling
- Concrete
- Decks
- Garage storage and floors
- Landscaping
- Pools
- Walk-in showers and bath remodels
- Barndominiums
- Metal buildings
- Therapy and counseling practices
- Medical practices
- Law firms
- Public adjusters
- Financial advisors
- Private student loan help
- Ranch and land brokers
- Boat dealers and brokers
- Antiques and collectibles
- Exotic hunting ranches
- Custom aquariums
- Shipbroking
- Chemical and ingredient suppliers
Google Ads Keyword Planner, Louisiana, Sep 2025 to Aug 2026Methodology