Market brief / Walk-in showers and bath remodels in WisconsinPage 1 of 1
ABottom line
An upper-half market with bid estimates 7% below the typical state.
Short answer
Wisconsin is in the upper half of 51 markets (the states and DC with data) for breadth of walk-in showers and bath remodels search demand, with 137 distinct search terms at 100 or more searches a month. The median top-of-page bid is $18.27, 7% below the typical state ($19.58).
BTop searches
What people in Wisconsin search for
The most-searched walk-in showers and bath remodels terms in Wisconsin, ranked by Google's monthly search range and then by bid. Close variants (the same words in a different order) are shown once, and brand, retailer and DIY searches are left out.
| Search term | Monthly searches in Wisconsin | Top-of-page bid |
|---|---|---|
| bathroom remodel near meNear me | 1K-10K | $69.42 |
| bathroom renovations near meNear me | 1K-10K | $69.42 |
| bathroom renovation contractors near meNear me | 1K-10K | $69.42 |
| bath renovations near meNear me | 1K-10K | $69.42 |
| bathroom renos near meNear me | 1K-10K | $69.42 |
| bathroom remodel bathtub | 1K-10K | $51.52 |
| bathroom remodel contractors | 1K-10K | $45.00 |
| remodeling bathroom contractors | 1K-10K | $45.00 |
| walk in shower | 1K-10K | $18.75 |
| walkin showers | 1K-10K | $18.75 |
| bathroom remodel companies near meNear me | 100-1K | $69.33 |
| bath remodeling companies near meNear me | 100-1K | $69.33 |
Google Ads Keyword Planner, Wisconsin, Sep 2025 to Aug 2026. Bids are Google's high-range top-of-page estimates, not cost per lead. Urgent and Near me tags are matched from the words in each term. Method.
CWhat it means
What this means for a bath remodeler in Wisconsin
- C1 Bids track the typical state.A $18.27 median bid estimate sits close to the $19.58 typical-state figure.
- C2 For the top 10% of terms, Google's top-of-page bid estimate (high range) is $65.61 or more.Those are usually the high-intent searches.What to doRank organically for them: that is where the biggest savings sit.
- C3 A mid-sized market.Wisconsin sits in the middle of the national ranking.What to doPlan targets against the similar-sized states in the comparison below, not against the largest markets.
- C4 7 of the top 12 terms are "near me" searches.Proximity drives a large share of demand.What to doYour Google Business Profile, service area and reviews carry real weight.
DHow Wisconsin compares
Wisconsin against its nearest markets
| Rank | State | Distinct terms | Median bid estimate | Per resident |
|---|---|---|---|---|
| 19 | Colorado | 140 | $25.67 | 111 |
| 20 | Missouri | 137 | $21.98 | 113 |
| 21 | Wisconsin | 137 | $18.27 | 110 |
| 22 | Minnesota | 136 | $19.58 | 90 |
| 23 | South Carolina | 131 | $25.00 | 126 |
| Typical state (median) | $19.58 | 100 |
Google's ranges are wide, so states close together should be treated as similar. Method.
EWhere to start
Where to start
The full playbook for bath remodelers, including job values, channels and a 90-day plan, is in How can a bath remodeling company get more customers?. For the channels behind the numbers above:
FIndex
Other industries in Wisconsin
- Plumbing
- HVAC
- Roofing
- Water damage restoration
- Foundation repair
- Water heaters
- Pest control
- Tree service
- Gutters and windows
- Fencing
- House cleaning
- Septic systems
- Water well drilling
- Standby generators
- Remodeling
- Concrete
- Decks
- Garage storage and floors
- Landscaping
- Pools
- Barndominiums
- Metal buildings
- Therapy and counseling practices
- Medical practices
- Law firms
- Public adjusters
- Annuity sales
- Annuity surrender and exchange help
- Financial advisors
- Private student loan help
- Cash home buyers and investors
- Ranch and land brokers
- Stair lifts
- Boat dealers and brokers
- Antiques and collectibles
- Custom aquariums
- Industrial valves
- Shipbroking
- Chemical and ingredient suppliers
Google Ads Keyword Planner, Wisconsin, Sep 2025 to Aug 2026Methodology