Market brief / Financial advisors in WisconsinPage 1 of 1
ABottom line
An upper-half market with bid estimates 4% below the typical state.
Short answer
Wisconsin is in the upper half of 51 markets (the states and DC with data) for breadth of financial advisors search demand, with 126 distinct search terms at 100 or more searches a month. The median top-of-page bid is $11.83, 4% below the typical state ($12.28).
BTop searches
What people in Wisconsin search for
The most-searched financial advisors terms in Wisconsin, ranked by Google's monthly search range and then by bid. Close variants (the same words in a different order) are shown once, and brand, retailer and DIY searches are left out.
| Search term | Monthly searches in Wisconsin | Top-of-page bid |
|---|---|---|
| financial advisor | 1K-10K | $28.82 |
| financial planning services | 1K-10K | $28.26 |
| fidelity roth ira | 1K-10K | $27.40 |
| fidelity investments roth ira | 1K-10K | $27.40 |
| financial advice near meNear me | 1K-10K | $22.90 |
| personal financial advisor near meNear me | 1K-10K | $22.90 |
| financial planner | 1K-10K | $18.85 |
| certified financial planner | 1K-10K | $16.77 |
| chartered financial planner | 1K-10K | $16.77 |
| wells fargo advisors llc | 1K-10K | $15.00 |
| principal financial 401k | 1K-10K | $13.40 |
| principal financial group 401k | 1K-10K | $13.40 |
Google Ads Keyword Planner, Wisconsin, Sep 2025 to Aug 2026. Bids are Google's high-range top-of-page estimates, not cost per lead. Urgent and Near me tags are matched from the words in each term. Method.
CWhat it means
What this means for a financial advisory firm in Wisconsin
- C1 Bids track the typical state.A $11.83 median bid estimate sits close to the $12.28 typical-state figure.
- C2 For the top 10% of terms, Google's top-of-page bid estimate (high range) is $27.40 or more.Those are usually the high-intent searches.What to doRank organically for them: that is where the biggest savings sit.
- C3 A mid-sized market.Wisconsin sits in the middle of the national ranking.What to doPlan targets against the similar-sized states in the comparison below, not against the largest markets.
- C4 Search demand per resident is below the national average.Index 79, where 100 is the US average.What to doPlan targets on the state’s own numbers, not national averages.
DHow Wisconsin compares
Wisconsin against its nearest markets
| Rank | State | Distinct terms | Median bid estimate | Per resident |
|---|---|---|---|---|
| 17 | Minnesota | 136 | $12.72 | 86 |
| 18 | Maryland | 131 | $11.64 | 74 |
| 19 | Wisconsin | 126 | $11.83 | 79 |
| 20 | Tennessee | 122 | $13.02 | 64 |
| 21 | Indiana | 120 | $11.21 | 69 |
| Typical state (median) | $12.28 | 100 |
Google's ranges are wide, so states close together should be treated as similar. Method.
EWhere to start
Where to start
The full playbook for financial advisory firms, including job values, channels and a 90-day plan, is in How can a financial advisor get more clients?. For the channels behind the numbers above:
FIndex
Other industries in Wisconsin
- Plumbing
- HVAC
- Roofing
- Water damage restoration
- Foundation repair
- Water heaters
- Pest control
- Tree service
- Gutters and windows
- Fencing
- House cleaning
- Septic systems
- Water well drilling
- Standby generators
- Remodeling
- Concrete
- Decks
- Garage storage and floors
- Landscaping
- Pools
- Walk-in showers and bath remodels
- Barndominiums
- Metal buildings
- Therapy and counseling practices
- Medical practices
- Law firms
- Public adjusters
- Annuity sales
- Annuity surrender and exchange help
- Private student loan help
- Cash home buyers and investors
- Ranch and land brokers
- Stair lifts
- Boat dealers and brokers
- Antiques and collectibles
- Custom aquariums
- Industrial valves
- Shipbroking
- Chemical and ingredient suppliers
Google Ads Keyword Planner, Wisconsin, Sep 2025 to Aug 2026Methodology