Home additions search demand in New Jersey (2026 data)

Market brief / Home additions in New JerseyPage 1 of 1

ABottom line

A top 5 market with bid estimates 22% below the typical state.

Short answer

New Jersey is in the top 5 of 50 markets (the states and DC with data) for breadth of home additions search demand, with 44 distinct search terms at 100 or more searches a month. The median top-of-page bid is $7.02, 22% below the typical state ($9.05). Advertisers bid less here than in most states.

BTop searches

What people in New Jersey search for

The most-searched home additions terms in New Jersey, ranked by Google's monthly search range and then by bid. Close variants (the same words in a different order) are shown once, and brand, retailer and DIY searches are left out.

Table B.1 / Top searches, New Jersey
Search term	Monthly searches in New Jersey	Top-of-page bid
home addition contractors	1K-10K	$27.30
house addition contractors	1K-10K	$27.30
accessory dwelling unit	1K-10K	$1.19
additional dwelling unit	1K-10K	$1.19
3 season sunroom	100-1K	$17.57
three season sunroom	100-1K	$17.57
4 season sunroom	100-1K	$17.55
four season sunroom	100-1K	$17.55
sunroom addition	100-1K	$17.41
sun porch additions	100-1K	$17.41
home addition	100-1K	$13.86
accessory dwelling unit contractor	100-1K	$11.60

Google Ads Keyword Planner, New Jersey, Sep 2025 to Aug 2026. Bids are Google's high-range top-of-page estimates, not cost per lead. Urgent and Near me tags are matched from the words in each term. Method.

CWhat it means

What this means for a home addition builder in New Jersey

#FindingWhat to do
C1
Bids run below the typical state.A $7.02 median bid estimate is 22% under the typical state. Bid estimates are not what a lead costs.

What to doTest any paid campaign on cost per booked job before scaling it.
C2
For the top 10% of terms, Google's top-of-page bid estimate (high range) is $17.57 or more.Those are usually the high-intent searches.

What to doRank organically for them: that is where the biggest savings sit.
C3
One of the broadest home additions markets in the country.Expect heavy competition for the Map Pack in the major metros.

What to doSpecific service pages and suburb-level relevance usually beat one broad page.
C4
Search demand per resident is above the national average.Index 150, where 100 is the US average.

What to doMore people search per capita here, which supports more aggressive growth targets.

DHow New Jersey compares

New Jersey against its nearest markets

Table D.1 / Nearest markets by breadth of demand
Rank	State	Distinct terms	Median bid estimate	Per resident
3	Texas	56	$9.05	52
4	Florida	49	$11.96	65
5	New Jersey	44	$7.02	150
6	Massachusetts	42	$4.27	195
7	Illinois	39	$12.34	105
	Typical state (median)		$9.05	100

Google's ranges are wide, so states close together should be treated as similar. Method.

EWhere to start

Where to start

The full playbook for home addition builders, including job values, channels and a 90-day plan, is in How can a home addition builder get more customers?. For the channels behind the numbers above:

FIndex

Other industries in New Jersey

Google Ads Keyword Planner, New Jersey, Sep 2025 to Aug 2026Methodology

Disclosure. Strive LeadGen is a new company (founded 2026) building lead generation sites and flat-fee marketing for businesses like these. It has no clients yet. Guides cover channels Strive does not sell and cite their sources. Market figures are Strive's analysis of Google Keyword Planner data (method).

Home additions search demand in New Jersey