Market brief / Home additions in MassachusettsPage 1 of 1
ABottom line
A top 10 market with bid estimates 53% below the typical state.
Short answer
Massachusetts is in the top 10 of 50 markets (the states and DC with data) for breadth of home additions search demand, with 42 distinct search terms at 100 or more searches a month. The median top-of-page bid is $4.27, 53% below the typical state ($9.05). Advertisers bid less here than in most states.
BTop searches
What people in Massachusetts search for
The most-searched home additions terms in Massachusetts, ranked by Google's monthly search range and then by bid. Close variants (the same words in a different order) are shown once, and brand, retailer and DIY searches are left out.
| Search term | Monthly searches in Massachusetts | Top-of-page bid |
|---|---|---|
| adu housing | 1K-10K | $3.19 |
| accessory dwelling unit | 1K-10K | $2.82 |
| additional dwelling unit | 1K-10K | $2.82 |
| home additions near meNear me | 100-1K | $36.93 |
| home addition contractors near meNear me | 100-1K | $35.38 |
| accessory dwelling unit contractor | 100-1K | $30.67 |
| house addition contractors | 100-1K | $23.14 |
| sun porch additions | 100-1K | $16.22 |
| bathroom addition cost | 100-1K | $14.02 |
| cost to add a bathroom addition | 100-1K | $14.02 |
| 4 season sunroom | 100-1K | $10.75 |
| four season sunroom | 100-1K | $10.75 |
Google Ads Keyword Planner, Massachusetts, Sep 2025 to Aug 2026. Bids are Google's high-range top-of-page estimates, not cost per lead. Urgent and Near me tags are matched from the words in each term. Method.
CWhat it means
What this means for a home addition builder in Massachusetts
- C1 Bids run below the typical state.A $4.27 median bid estimate is 53% under the typical state. Bid estimates are not what a lead costs.What to doTest any paid campaign on cost per booked job before scaling it.
- C2 For the top 10% of terms, Google's top-of-page bid estimate (high range) is $23.14 or more.Those are usually the high-intent searches.What to doRank organically for them: that is where the biggest savings sit.
- C3 One of the broadest home additions markets in the country.Expect heavy competition for the Map Pack in the major metros.What to doSpecific service pages and suburb-level relevance usually beat one broad page.
- C4 Search demand per resident is above the national average.Index 195, where 100 is the US average.What to doMore people search per capita here, which supports more aggressive growth targets.
DHow Massachusetts compares
Massachusetts against its nearest markets
| Rank | State | Distinct terms | Median bid estimate | Per resident |
|---|---|---|---|---|
| 4 | Florida | 49 | $11.96 | 65 |
| 5 | New Jersey | 44 | $7.02 | 150 |
| 6 | Massachusetts | 42 | $4.27 | 195 |
| 7 | Illinois | 39 | $12.34 | 105 |
| 8 | Ohio | 39 | $22.14 | 112 |
| Typical state (median) | $9.05 | 100 |
Google's ranges are wide, so states close together should be treated as similar. Method.
EWhere to start
Where to start
The full playbook for home addition builders, including job values, channels and a 90-day plan, is in How can a home addition builder get more customers?. For the channels behind the numbers above:
FIndex
Other industries in Massachusetts
- Plumbing
- HVAC
- Roofing
- Water damage restoration
- Foundation repair
- Water heaters
- Pest control
- Tree service
- Gutters and windows
- Fencing
- House cleaning
- Septic systems
- Water well drilling
- Standby generators
- Mold testing and remediation
- Fire sprinkler inspection
- Remodeling
- Concrete
- Decks
- Garage storage and floors
- Landscaping
- Pools
- Walk-in showers and bath remodels
- Metal buildings
- Therapy and counseling practices
- Medical practices
- Law firms
- Public adjusters
- Annuity sales
- Annuity surrender and exchange help
- Financial advisors
- Private student loan help
- Property management
- Ranch and land brokers
- Stair lifts
- Home elevators
- Boat dealers and brokers
- Antiques and collectibles
- Custom aquariums
- Industrial valves
- Shipbroking
- Chemical and ingredient suppliers
Google Ads Keyword Planner, Massachusetts, Sep 2025 to Aug 2026Methodology