Boat dealers and brokers search demand in New Jersey (2026 data)

Market brief / Boat dealers and brokers in New JerseyPage 1 of 1

ABottom line

An upper-half market with bid estimates 20% above the typical state.

Short answer

New Jersey is in the upper half of 51 markets (the states and DC with data) for breadth of boat dealers and brokers search demand, with 106 distinct search terms at 100 or more searches a month. The median top-of-page bid is $1.30, 20% above the typical state ($1.08). Advertisers bid more here than in most states, which makes organic visibility worth more.

BTop searches

What people in New Jersey search for

The most-searched boat dealers and brokers terms in New Jersey, ranked by Google's monthly search range and then by bid. Close variants (the same words in a different order) are shown once, and brand, retailer and DIY searches are left out.

Table B.1 / Top searches, New Jersey
Search term	Monthly searches in New Jersey	Top-of-page bid
yacht for sale	1K-10K	$2.16
pontoons	1K-10K	$1.85
pontoon boat	1K-10K	$1.47
fishing boat	1K-10K	$1.46
fish boat	1K-10K	$1.46
boats for sale	1K-10K	$0.89
paddle boats	1K-10K	$0.58
boat loans	100-1K	$18.31
boat lenders	100-1K	$18.31
center console	100-1K	$4.68
yamaha marine dealer near meNear me	100-1K	$4.03
boat dealer	100-1K	$3.84

Google Ads Keyword Planner, New Jersey, Sep 2025 to Aug 2026. Bids are Google's high-range top-of-page estimates, not cost per lead. Urgent and Near me tags are matched from the words in each term. Method.

CWhat it means

What this means for a boat dealer in New Jersey

#FindingWhat to do
C1
Advertisers bid more here.At a $1.30 median top-of-page bid estimate, every ranking you earn in the Map Pack or organic results replaces clicks that are priced higher in New Jersey than in most states.

What to doPut organic work first, and judge paid campaigns on cost per booked job, not cost per click.
C2
For the top 10% of terms, Google's top-of-page bid estimate (high range) is $2.54 or more.Those are usually the high-intent searches.

What to doRank organically for them: that is where the biggest savings sit.
C3
A mid-sized market.New Jersey sits in the middle of the national ranking.

What to doPlan targets against the similar-sized states in the comparison below, not against the largest markets.
C4
Search demand per resident is below the national average.Index 70, where 100 is the US average.

What to doPlan targets on the state’s own numbers, not national averages.

DHow New Jersey compares

New Jersey against its nearest markets

Table D.1 / Nearest markets by breadth of demand
Rank	State	Distinct terms	Median bid estimate	Per resident
20	Louisiana	111	$1.15	134
21	Massachusetts	111	$1.03	86
22	New Jersey	106	$1.30	70
23	Maryland	84	$0.97	64
24	Arizona	83	$0.74	53
	Typical state (median)		$1.08	100

Google's ranges are wide, so states close together should be treated as similar. Method.

EWhere to start

Where to start

The full playbook for boat dealers, including job values, channels and a 90-day plan, is in How can a boat dealer or yacht broker get more buyers?. For the channels behind the numbers above:

FIndex

Other industries in New Jersey

Google Ads Keyword Planner, New Jersey, Sep 2025 to Aug 2026Methodology

Disclosure. Strive LeadGen is a new company (founded 2026) building lead generation sites and flat-fee marketing for businesses like these. It has no clients yet. Guides cover channels Strive does not sell and cite their sources. Market figures are Strive's analysis of Google Keyword Planner data (method).

Boat dealers and brokers search demand in New Jersey