Market brief / Foundation repair in UtahPage 1 of 1
ABottom line
A lower-half market with bid estimates in line with the typical state.
Short answer
Utah is in the lower half of 48 markets (the states and DC with data) for breadth of foundation repair search demand, with 15 distinct search terms at 100 or more searches a month. The median top-of-page bid is $50.00, 0% above the typical state ($49.94).
BTop searches
What people in Utah search for
The most-searched foundation repair terms in Utah, ranked by Google's monthly search range and then by bid. Close variants (the same words in a different order) are shown once, and brand, retailer and DIY searches are left out.
| Search term | Monthly searches in Utah | Top-of-page bid |
|---|---|---|
| basement waterproofing near meNear me | 100-1K | $60.00 |
| foundation waterproofing near meNear me | 100-1K | $60.00 |
| basement sealing near meNear me | 100-1K | $60.00 |
| basement company near meNear me | 100-1K | $60.00 |
| foundation repair | 100-1K | $50.00 |
| foundation crack repair | 100-1K | $50.00 |
| fix foundation crack | 100-1K | $50.00 |
| encapsulation for crawl space | 100-1K | $50.00 |
| basement sealing and waterproofing | 100-1K | $50.00 |
| basement crawl space encapsulation | 100-1K | $50.00 |
| water proofing for basement | 100-1K | $50.00 |
| basement walkout | 100-1K | $16.52 |
Google Ads Keyword Planner, Utah, Sep 2025 to Aug 2026. Bids are Google's high-range top-of-page estimates, not cost per lead. Urgent and Near me tags are matched from the words in each term. Method.
CWhat it means
What this means for a foundation repair company in Utah
- C1 Bids track the typical state.A $50.00 median bid estimate sits close to the $49.94 typical-state figure.
- C2 For the top 10% of terms, Google's top-of-page bid estimate (high range) is $60.00 or more.Those are usually the high-intent searches.What to doRank organically for them: that is where the biggest savings sit.
- C3 Total demand is modest.Each lead carries more weight, so tracking every one to a booked job matters more than chasing volume.What to doOne well-built site with strong service pages can often cover the whole state.
- C4 4 of the top 12 terms are "near me" searches.Proximity drives a large share of demand.What to doYour Google Business Profile, service area and reviews carry real weight.
- C5 Search demand per resident is below the national average.Index 45, where 100 is the US average.What to doPlan targets on the state’s own numbers, not national averages.
DHow Utah compares
Utah against its nearest markets
| Rank | State | Distinct terms | Median bid estimate | Per resident |
|---|---|---|---|---|
| 30 | Arkansas | 17 | $32.40 | 58 |
| 31 | Connecticut | 16 | $49.88 | 46 |
| 32 | Utah | 15 | $50.00 | 45 |
| 33 | West Virginia | 13 | $60.00 | 78 |
| 34 | Nebraska | 9 | $53.27 | 95 |
| Typical state (median) | $49.94 | 100 |
Google's ranges are wide, so states close together should be treated as similar. Method.
EWhere to start
Where to start
The full playbook for foundation repair companies, including job values, channels and a 90-day plan, is in How can a foundation repair company get more leads?. For the channels behind the numbers above:
FIndex
Other industries in Utah
- Plumbing
- HVAC
- Roofing
- Water damage restoration
- Water heaters
- Pest control
- Tree service
- Gutters and windows
- Fencing
- House cleaning
- Septic systems
- Water well drilling
- Standby generators
- Remodeling
- Concrete
- Decks
- Garage storage and floors
- Landscaping
- Pools
- Walk-in showers and bath remodels
- Metal buildings
- Therapy and counseling practices
- Medical practices
- Law firms
- Financial advisors
- Ranch and land brokers
- Boat dealers and brokers
- Antiques and collectibles
- Custom aquariums
- Chemical and ingredient suppliers
Google Ads Keyword Planner, Utah, Sep 2025 to Aug 2026Methodology