Financial advisors search demand in Utah (2026 data)

Market brief / Financial advisors in UtahPage 1 of 1

ABottom line

A lower-half market with bid estimates 9% below the typical state.

Short answer

Utah is in the lower half of 51 markets (the states and DC with data) for breadth of financial advisors search demand, with 79 distinct search terms at 100 or more searches a month. The median top-of-page bid is $11.13, 9% below the typical state ($12.28).

BTop searches

What people in Utah search for

The most-searched financial advisors terms in Utah, ranked by Google's monthly search range and then by bid. Close variants (the same words in a different order) are shown once, and brand, retailer and DIY searches are left out.

Table B.1 / Top searches, Utah
Search term	Monthly searches in Utah	Top-of-page bid
financial advisor	1K-10K	$59.10
fidelity roth ira	1K-10K	$35.46
fidelity investments roth ira	1K-10K	$35.46
certified financial planner	1K-10K	$22.17
chartered financial planner	1K-10K	$22.17
estate planning attorney	1K-10K	$17.56
wells fargo advisors llc	1K-10K	$15.00
roth ira	1K-10K	$12.04
retirement planning	1K-10K	$10.32
401k	1K-10K	$9.45
fidelity 401k	1K-10K	$9.33
fidelity investments 401k	1K-10K	$9.33

Google Ads Keyword Planner, Utah, Sep 2025 to Aug 2026. Bids are Google's high-range top-of-page estimates, not cost per lead. Urgent and Near me tags are matched from the words in each term. Method.

CWhat it means

What this means for a financial advisory firm in Utah

#FindingWhat to do
C1
Bids track the typical state.A $11.13 median bid estimate sits close to the $12.28 typical-state figure.
C2
For the top 10% of terms, Google's top-of-page bid estimate (high range) is $59.10 or more.Those are usually the high-intent searches.

What to doRank organically for them: that is where the biggest savings sit.
C3
A mid-sized market.Utah sits in the middle of the national ranking.

What to doPlan targets against the similar-sized states in the comparison below, not against the largest markets.

DHow Utah compares

Utah against its nearest markets

Table D.1 / Nearest markets by breadth of demand
Rank	State	Distinct terms	Median bid estimate	Per resident
29	Kansas	83	$12.53	102
30	Iowa	79	$9.70	92
31	Utah	79	$11.13	81
32	Nevada	78	$12.73	95
33	Oklahoma	76	$12.27	78
	Typical state (median)		$12.28	100

Google's ranges are wide, so states close together should be treated as similar. Method.

EWhere to start

Where to start

The full playbook for financial advisory firms, including job values, channels and a 90-day plan, is in How can a financial advisor get more clients?. For the channels behind the numbers above:

Google Ads Keyword Planner, Utah, Sep 2025 to Aug 2026Methodology

Disclosure. Strive LeadGen is a new company (founded 2026) building lead generation sites and flat-fee marketing for businesses like these. It has no clients yet. Guides cover channels Strive does not sell and cite their sources. Market figures are Strive's analysis of Google Keyword Planner data (method).

Financial advisors search demand in Utah

A lower-half market with bid estimates 9% below the typical state.

What people in Utah search for

What this means for a financial advisory firm in Utah

Utah against its nearest markets

Where to start

Other industries in Utah

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