Market brief / Therapy and counseling practices in MainePage 1 of 1
ABottom line
A lower-half market with bid estimates 8% below the typical state.
Short answer
Maine is in the lower half of 51 markets (the states and DC with data) for breadth of therapy and counseling practices search demand, with 25 distinct search terms at 100 or more searches a month. The median top-of-page bid is $14.45, 8% below the typical state ($15.73).
BTop searches
What people in Maine search for
The most-searched therapy and counseling practices terms in Maine, ranked by Google's monthly search range and then by bid. Close variants (the same words in a different order) are shown once, and brand, retailer and DIY searches are left out.
| Search term | Monthly searches in Maine | Top-of-page bid |
|---|---|---|
| therapist near meNear me | 1K-10K | $23.48 |
| couples counseling | 100-1K | $23.33 |
| relationship therapists | 100-1K | $22.81 |
| counseling | 100-1K | $22.36 |
| couples therapy | 100-1K | $21.29 |
| couples therapy therapist | 100-1K | $21.29 |
| mental counseling | 100-1K | $19.81 |
| relationship counseling | 100-1K | $18.50 |
| depression therapy | 100-1K | $18.32 |
| marriage counseling near meNear me | 100-1K | $14.45 |
| marital counseling near meNear me | 100-1K | $14.45 |
| marriage counselor | 100-1K | $14.17 |
Google Ads Keyword Planner, Maine, Sep 2025 to Aug 2026. Bids are Google's high-range top-of-page estimates, not cost per lead. Urgent and Near me tags are matched from the words in each term. Method.
CWhat it means
What this means for a therapy practice in Maine
- C1 Bids track the typical state.A $14.45 median bid estimate sits close to the $15.73 typical-state figure.
- C2 For the top 10% of terms, Google's top-of-page bid estimate (high range) is $23.33 or more.Those are usually the high-intent searches.What to doRank organically for them: that is where the biggest savings sit.
- C3 Total demand is modest.Each lead carries more weight, so tracking every one to a booked job matters more than chasing volume.What to doOne well-built site with strong service pages can often cover the whole state.
- C4 3 of the top 12 terms are "near me" searches.Proximity drives a large share of demand.What to doYour Google Business Profile, service area and reviews carry real weight.
- C5 Search demand per resident is below the national average.Index 61, where 100 is the US average.What to doPlan targets on the state’s own numbers, not national averages.
DHow Maine compares
Maine against its nearest markets
| Rank | State | Distinct terms | Median bid estimate | Per resident |
|---|---|---|---|---|
| 40 | Hawaii | 27 | $13.82 | 47 |
| 41 | New Hampshire | 26 | $15.60 | 63 |
| 42 | Maine | 25 | $14.45 | 61 |
| 43 | District of Columbia | 23 | $19.43 | 180 |
| 44 | Delaware | 22 | $16.01 | 74 |
| Typical state (median) | $15.73 | 100 |
Google's ranges are wide, so states close together should be treated as similar. Method.
EWhere to start
Where to start
The full playbook for therapy practices, including job values, channels and a 90-day plan, is in How can a therapy practice get more clients?. For the channels behind the numbers above:
FIndex
Other industries in Maine
- Plumbing
- HVAC
- Roofing
- Water damage restoration
- Water heaters
- Pest control
- Tree service
- Gutters and windows
- Fencing
- House cleaning
- Septic systems
- Water well drilling
- Standby generators
- Remodeling
- Decks
- Garage storage and floors
- Landscaping
- Pools
- Walk-in showers and bath remodels
- Metal buildings
- Medical practices
- Law firms
- Financial advisors
- Boat dealers and brokers
- Custom aquariums
- Shipbroking
Google Ads Keyword Planner, Maine, Sep 2025 to Aug 2026Methodology