Market brief / Pools in MainePage 1 of 1
ABottom line
A lower-half market with bid estimates 49% below the typical state.
Short answer
Maine is in the lower half of 51 markets (the states and DC with data) for breadth of pools search demand, with 17 distinct search terms at 100 or more searches a month. The median top-of-page bid is $1.80, 49% below the typical state ($3.50). Advertisers bid less here than in most states.
BTop searches
What people in Maine search for
The most-searched pools terms in Maine, ranked by Google's monthly search range and then by bid. Close variants (the same words in a different order) are shown once, and brand, retailer and DIY searches are left out.
| Search term | Monthly searches in Maine | Top-of-page bid |
|---|---|---|
| above ground pool | 1K-10K | $0.93 |
| up ground swimming pools | 1K-10K | $0.93 |
| pool companies near meNear me | 100-1K | $7.29 |
| swimming pool companies near meNear me | 100-1K | $7.29 |
| above ground pools with deck | 100-1K | $1.98 |
| above ground swimming pools with deck | 100-1K | $1.98 |
| above ground pool and deck | 100-1K | $1.98 |
| over ground pool with deck | 100-1K | $1.98 |
| fiberglass pool | 100-1K | $1.91 |
| intex above ground pools | 100-1K | $1.80 |
| intex above ground swimming pools | 100-1K | $1.80 |
| intex pools | 100-1K | $1.29 |
Google Ads Keyword Planner, Maine, Sep 2025 to Aug 2026. Bids are Google's high-range top-of-page estimates, not cost per lead. Urgent and Near me tags are matched from the words in each term. Method.
CWhat it means
What this means for a pool builder in Maine
- C1 Bids run below the typical state.A $1.80 median bid estimate is 49% under the typical state. Bid estimates are not what a lead costs.What to doTest any paid campaign on cost per booked job before scaling it.
- C2 For the top 10% of terms, Google's top-of-page bid estimate (high range) is $7.29 or more.Those are usually the high-intent searches.What to doRank organically for them: that is where the biggest savings sit.
- C3 Total demand is modest.Each lead carries more weight, so tracking every one to a booked job matters more than chasing volume.What to doOne well-built site with strong service pages can often cover the whole state.
DHow Maine compares
Maine against its nearest markets
| Rank | State | Distinct terms | Median bid estimate | Per resident |
|---|---|---|---|---|
| 37 | New Hampshire | 29 | $2.13 | 139 |
| 38 | Nebraska | 23 | $1.89 | 85 |
| 39 | Maine | 17 | $1.80 | 104 |
| 40 | New Mexico | 13 | $1.61 | 61 |
| 41 | Rhode Island | 13 | $2.32 | 49 |
| Typical state (median) | $3.50 | 100 |
Google's ranges are wide, so states close together should be treated as similar. Method.
EWhere to start
Where to start
The full playbook for pool builders, including job values, channels and a 90-day plan, is in How can a pool builder get more customers?. For the channels behind the numbers above:
FIndex
Other industries in Maine
- Plumbing
- HVAC
- Roofing
- Water damage restoration
- Water heaters
- Pest control
- Tree service
- Gutters and windows
- Fencing
- House cleaning
- Septic systems
- Water well drilling
- Standby generators
- Remodeling
- Decks
- Garage storage and floors
- Landscaping
- Walk-in showers and bath remodels
- Metal buildings
- Therapy and counseling practices
- Medical practices
- Law firms
- Financial advisors
- Boat dealers and brokers
- Custom aquariums
- Shipbroking
Google Ads Keyword Planner, Maine, Sep 2025 to Aug 2026Methodology