Market brief / Pools in PennsylvaniaPage 1 of 1
ABottom line
A top 5 market with bid estimates 12% below the typical state.
Short answer
Pennsylvania is in the top 5 of 51 markets (the states and DC with data) for breadth of pools search demand, with 204 distinct search terms at 100 or more searches a month. The median top-of-page bid is $3.07, 12% below the typical state ($3.50).
BTop searches
What people in Pennsylvania search for
The most-searched pools terms in Pennsylvania, ranked by Google's monthly search range and then by bid. Close variants (the same words in a different order) are shown once, and brand, retailer and DIY searches are left out.
| Search term | Monthly searches in Pennsylvania | Top-of-page bid |
|---|---|---|
| pool companies near meNear me | 1K-10K | $16.48 |
| swimming pool companies near meNear me | 1K-10K | $16.48 |
| inground pool | 1K-10K | $4.67 |
| fiberglass pool | 1K-10K | $3.57 |
| above ground pools with deck | 1K-10K | $3.07 |
| above ground swimming pools with deck | 1K-10K | $3.07 |
| above ground pool and deck | 1K-10K | $3.07 |
| over ground pool with deck | 1K-10K | $3.07 |
| above ground swimming pools | 1K-10K | $1.82 |
| over ground swimming pool | 1K-10K | $1.82 |
| above ground pool | 1K-10K | $1.70 |
| up ground swimming pools | 1K-10K | $1.70 |
Google Ads Keyword Planner, Pennsylvania, Sep 2025 to Aug 2026. Bids are Google's high-range top-of-page estimates, not cost per lead. Urgent and Near me tags are matched from the words in each term. Method.
CWhat it means
What this means for a pool builder in Pennsylvania
- C1 Bids track the typical state.A $3.07 median bid estimate sits close to the $3.50 typical-state figure.
- C2 For the top 10% of terms, Google's top-of-page bid estimate (high range) is $15.00 or more.Those are usually the high-intent searches.What to doRank organically for them: that is where the biggest savings sit.
- C3 One of the broadest pools markets in the country.Expect heavy competition for the Map Pack in the major metros.What to doSpecific service pages and suburb-level relevance usually beat one broad page.
DHow Pennsylvania compares
Pennsylvania against its nearest markets
| Rank | State | Distinct terms | Median bid estimate | Per resident |
|---|---|---|---|---|
| 3 | California | 361 | $5.37 | 98 |
| 4 | New York | 264 | $2.86 | 148 |
| 5 | Pennsylvania | 204 | $3.07 | 111 |
| 6 | North Carolina | 191 | $3.57 | 113 |
| 7 | Ohio | 184 | $3.77 | 106 |
| Typical state (median) | $3.50 | 100 |
Google's ranges are wide, so states close together should be treated as similar. Method.
EWhere to start
Where to start
The full playbook for pool builders, including job values, channels and a 90-day plan, is in How can a pool builder get more customers?. For the channels behind the numbers above:
FIndex
Other industries in Pennsylvania
- Plumbing
- HVAC
- Roofing
- Water damage restoration
- Foundation repair
- Water heaters
- Pest control
- Tree service
- Gutters and windows
- Fencing
- House cleaning
- Septic systems
- Water well drilling
- Standby generators
- Mold testing and remediation
- Wildlife removal
- Fire sprinkler inspection
- Remodeling
- Concrete
- Decks
- Garage storage and floors
- Home additions
- Landscaping
- Walk-in showers and bath remodels
- Barndominiums
- Metal buildings
- Therapy and counseling practices
- Medical practices
- Law firms
- Public adjusters
- Annuity sales
- Annuity surrender and exchange help
- Financial advisors
- Private student loan help
- Property management
- Short-term rental management
- Cash home buyers and investors
- Ranch and land brokers
- Stair lifts
- Home elevators
- Boat dealers and brokers
- Antiques and collectibles
- Exotic hunting ranches
- Custom aquariums
- Industrial valves
- Shipbroking
- Warehouse racking
- Chemical and ingredient suppliers
Google Ads Keyword Planner, Pennsylvania, Sep 2025 to Aug 2026Methodology