Boat dealers and brokers search demand in Pennsylvania (2026 data)

Market brief / Boat dealers and brokers in PennsylvaniaPage 1 of 1

ABottom line

A top 10 market with bid estimates 17% below the typical state.

Short answer

Pennsylvania is in the top 10 of 51 markets (the states and DC with data) for breadth of boat dealers and brokers search demand, with 156 distinct search terms at 100 or more searches a month. The median top-of-page bid is $0.90, 17% below the typical state ($1.08). Advertisers bid less here than in most states.

BTop searches

What people in Pennsylvania search for

The most-searched boat dealers and brokers terms in Pennsylvania, ranked by Google's monthly search range and then by bid. Close variants (the same words in a different order) are shown once, and brand, retailer and DIY searches are left out.

Table B.1 / Top searches, Pennsylvania
Search term	Monthly searches in Pennsylvania	Top-of-page bid
boat dealers near meNear me	1K-10K	$2.94
yacht for sale	1K-10K	$2.43
pontoons	1K-10K	$1.32
pontoon boat	1K-10K	$1.23
fishing boat	1K-10K	$1.18
fish boat	1K-10K	$1.18
bass boat	1K-10K	$0.88
pontoon boats for sale	1K-10K	$0.86
pontoon barge for sale	1K-10K	$0.86
boats for sale near meNear me	1K-10K	$0.77
tracker boats	1K-10K	$0.47
paddle boats	1K-10K	$0.46

Google Ads Keyword Planner, Pennsylvania, Sep 2025 to Aug 2026. Bids are Google's high-range top-of-page estimates, not cost per lead. Urgent and Near me tags are matched from the words in each term. Method.

CWhat it means

What this means for a boat dealer in Pennsylvania

#FindingWhat to do
C1
Bids run below the typical state.A $0.90 median bid estimate is 17% under the typical state. Bid estimates are not what a lead costs.

What to doTest any paid campaign on cost per booked job before scaling it.
C2
For the top 10% of terms, Google's top-of-page bid estimate (high range) is $2.45 or more.Those are usually the high-intent searches.

What to doRank organically for them: that is where the biggest savings sit.
C3
One of the broadest boat dealers and brokers markets in the country.Expect heavy competition for the Map Pack in the major metros.

What to doSpecific service pages and suburb-level relevance usually beat one broad page.
C4
Search demand per resident is below the national average.Index 80, where 100 is the US average.

What to doPlan targets on the state’s own numbers, not national averages.

DHow Pennsylvania compares

Pennsylvania against its nearest markets

Table D.1 / Nearest markets by breadth of demand
Rank	State	Distinct terms	Median bid estimate	Per resident
8	Illinois	178	$1.04	89
9	Ohio	168	$0.86	101
10	Pennsylvania	156	$0.90	80
11	Tennessee	151	$1.21	132
12	Minnesota	146	$1.49	161
	Typical state (median)		$1.08	100

Google's ranges are wide, so states close together should be treated as similar. Method.

EWhere to start

Where to start

The full playbook for boat dealers, including job values, channels and a 90-day plan, is in How can a boat dealer or yacht broker get more buyers?. For the channels behind the numbers above:

FIndex

Other industries in Pennsylvania

Google Ads Keyword Planner, Pennsylvania, Sep 2025 to Aug 2026Methodology

Disclosure. Strive LeadGen is a new company (founded 2026) building lead generation sites and flat-fee marketing for businesses like these. It has no clients yet. Guides cover channels Strive does not sell and cite their sources. Market figures are Strive's analysis of Google Keyword Planner data (method).

Boat dealers and brokers search demand in Pennsylvania