Pools search demand in Illinois (2026 data)

Market brief / Pools in IllinoisPage 1 of 1

ABottom line

A top 10 market with bid estimates 6% above the typical state.

Short answer

Illinois is in the top 10 of 51 markets (the states and DC with data) for breadth of pools search demand, with 146 distinct search terms at 100 or more searches a month. The median top-of-page bid is $3.72, 6% above the typical state ($3.50).

BTop searches

What people in Illinois search for

The most-searched pools terms in Illinois, ranked by Google's monthly search range and then by bid. Close variants (the same words in a different order) are shown once, and brand, retailer and DIY searches are left out.

Table B.1 / Top searches, Illinois
Search term	Monthly searches in Illinois	Top-of-page bid
fiberglass pool	1K-10K	$3.44
above ground pool	1K-10K	$2.01
up ground swimming pools	1K-10K	$2.01
intex pools	1K-10K	$1.51
heated above ground pool	1K-10K	$1.01
pool contractors near meNear me	100-1K	$17.64
swimming pool contractors near meNear me	100-1K	$17.64
inground hot tub	100-1K	$16.65
swimming pool makers	100-1K	$13.20
pool companies near meNear me	100-1K	$12.65
swimming pool companies near meNear me	100-1K	$12.65
pool builders near meNear me	100-1K	$12.49

Google Ads Keyword Planner, Illinois, Sep 2025 to Aug 2026. Bids are Google's high-range top-of-page estimates, not cost per lead. Urgent and Near me tags are matched from the words in each term. Method.

CWhat it means

What this means for a pool builder in Illinois

#FindingWhat to do
C1
Bids track the typical state.A $3.72 median bid estimate sits close to the $3.50 typical-state figure.
C2
For the top 10% of terms, Google's top-of-page bid estimate (high range) is $10.66 or more.Those are usually the high-intent searches.

What to doRank organically for them: that is where the biggest savings sit.
C3
One of the broadest pools markets in the country.Expect heavy competition for the Map Pack in the major metros.

What to doSpecific service pages and suburb-level relevance usually beat one broad page.
C4
5 of the top 12 terms are "near me" searches.Proximity drives a large share of demand.

What to doYour Google Business Profile, service area and reviews carry real weight.
C5
Search demand per resident is below the national average.Index 63, where 100 is the US average.

What to doPlan targets on the state’s own numbers, not national averages.

DHow Illinois compares

Illinois against its nearest markets

Table D.1 / Nearest markets by breadth of demand
Rank	State	Distinct terms	Median bid estimate	Per resident
8	Georgia	176	$4.82	99
9	Arizona	148	$6.61	101
10	Illinois	146	$3.72	63
11	New Jersey	144	$3.69	103
12	Tennessee	134	$3.81	114
	Typical state (median)		$3.50	100

Google's ranges are wide, so states close together should be treated as similar. Method.

EWhere to start

Where to start

The full playbook for pool builders, including job values, channels and a 90-day plan, is in How can a pool builder get more customers?. For the channels behind the numbers above:

FIndex

Other industries in Illinois

Google Ads Keyword Planner, Illinois, Sep 2025 to Aug 2026Methodology

Disclosure. Strive LeadGen is a new company (founded 2026) building lead generation sites and flat-fee marketing for businesses like these. It has no clients yet. Guides cover channels Strive does not sell and cite their sources. Market figures are Strive's analysis of Google Keyword Planner data (method).

Pools search demand in Illinois