Financial advisors search demand in Illinois (2026 data)

Market brief / Financial advisors in IllinoisPage 1 of 1

ABottom line

A top 5 market with bid estimates 13% below the typical state.

Short answer

Illinois is in the top 5 of 51 markets (the states and DC with data) for breadth of financial advisors search demand, with 245 distinct search terms at 100 or more searches a month. The median top-of-page bid is $10.66, 13% below the typical state ($12.28).

BTop searches

What people in Illinois search for

The most-searched financial advisors terms in Illinois, ranked by Google's monthly search range and then by bid. Close variants (the same words in a different order) are shown once, and brand, retailer and DIY searches are left out.

Table B.1 / Top searches, Illinois
Search term	Monthly searches in Illinois	Top-of-page bid
certified financial planner	10K-100K	$18.00
chartered financial planner	10K-100K	$18.00
401k	10K-100K	$14.37
estate planning attorney	10K-100K	$14.00
roth ira	10K-100K	$12.66
financial advisor	1K-10K	$40.20
financial advice near meNear me	1K-10K	$34.73
personal financial advisor near meNear me	1K-10K	$34.73
financial consultant	1K-10K	$31.67
fidelity roth ira	1K-10K	$30.67
fidelity investments roth ira	1K-10K	$30.67
wealth management merrill lynch	1K-10K	$29.79

Google Ads Keyword Planner, Illinois, Sep 2025 to Aug 2026. Bids are Google's high-range top-of-page estimates, not cost per lead. Urgent and Near me tags are matched from the words in each term. Method.

CWhat it means

What this means for a financial advisory firm in Illinois

#FindingWhat to do
C1
Bids track the typical state.A $10.66 median bid estimate sits close to the $12.28 typical-state figure.
C2
For the top 10% of terms, Google's top-of-page bid estimate (high range) is $31.75 or more.Those are usually the high-intent searches.

What to doRank organically for them: that is where the biggest savings sit.
C3
One of the broadest financial advisors markets in the country.Expect heavy competition for the Map Pack in the major metros.

What to doSpecific service pages and suburb-level relevance usually beat one broad page.
C4
Search demand per resident is above the national average.Index 124, where 100 is the US average.

What to doMore people search per capita here, which supports more aggressive growth targets.

DHow Illinois compares

Illinois against its nearest markets

Table D.1 / Nearest markets by breadth of demand
Rank	State	Distinct terms	Median bid estimate	Per resident
3	Texas	382	$13.77	117
4	Florida	324	$13.32	120
5	Illinois	245	$10.66	124
6	Pennsylvania	241	$11.20	119
7	New Jersey	211	$12.20	125
	Typical state (median)		$12.28	100

Google's ranges are wide, so states close together should be treated as similar. Method.

EWhere to start

Where to start

The full playbook for financial advisory firms, including job values, channels and a 90-day plan, is in How can a financial advisor get more clients?. For the channels behind the numbers above:

FIndex

Other industries in Illinois

Google Ads Keyword Planner, Illinois, Sep 2025 to Aug 2026Methodology

Disclosure. Strive LeadGen is a new company (founded 2026) building lead generation sites and flat-fee marketing for businesses like these. It has no clients yet. Guides cover channels Strive does not sell and cite their sources. Market figures are Strive's analysis of Google Keyword Planner data (method).

Financial advisors search demand in Illinois