Market brief / Financial advisors in HawaiiPage 1 of 1
ABottom line
A lower-half market with bid estimates 13% above the typical state.
Short answer
Hawaii is in the lower half of 51 markets (the states and DC with data) for breadth of financial advisors search demand, with 43 distinct search terms at 100 or more searches a month. The median top-of-page bid is $13.92, 13% above the typical state ($12.28).
BTop searches
What people in Hawaii search for
The most-searched financial advisors terms in Hawaii, ranked by Google's monthly search range and then by bid. Close variants (the same words in a different order) are shown once, and brand, retailer and DIY searches are left out.
| Search term | Monthly searches in Hawaii | Top-of-page bid |
|---|---|---|
| fidelity roth ira | 1K-10K | $22.35 |
| fidelity investments roth ira | 1K-10K | $22.35 |
| certified financial planner | 1K-10K | $19.38 |
| chartered financial planner | 1K-10K | $19.38 |
| estate planning attorney | 1K-10K | $18.20 |
| 401k | 1K-10K | $10.00 |
| roth ira | 1K-10K | $9.40 |
| financial advisor | 100-1K | $25.45 |
| financial advice near meNear me | 100-1K | $21.82 |
| personal financial advisor near meNear me | 100-1K | $21.82 |
| fidelity ira | 100-1K | $21.69 |
| retirement planning | 100-1K | $16.71 |
Google Ads Keyword Planner, Hawaii, Sep 2025 to Aug 2026. Bids are Google's high-range top-of-page estimates, not cost per lead. Urgent and Near me tags are matched from the words in each term. Method.
CWhat it means
What this means for a financial advisory firm in Hawaii
- C1 Bids track the typical state.A $13.92 median bid estimate sits close to the $12.28 typical-state figure.
- C2 For the top 10% of terms, Google's top-of-page bid estimate (high range) is $21.82 or more.Those are usually the high-intent searches.What to doRank organically for them: that is where the biggest savings sit.
- C3 Total demand is modest.Each lead carries more weight, so tracking every one to a booked job matters more than chasing volume.What to doOne well-built site with strong service pages can often cover the whole state.
DHow Hawaii compares
Hawaii against its nearest markets
| Rank | State | Distinct terms | Median bid estimate | Per resident |
|---|---|---|---|---|
| 37 | District of Columbia | 50 | $12.92 | 197 |
| 38 | Idaho | 43 | $13.86 | 84 |
| 39 | Hawaii | 43 | $13.92 | 107 |
| 40 | New Hampshire | 43 | $13.10 | 72 |
| 41 | New Mexico | 38 | $15.00 | 69 |
| Typical state (median) | $12.28 | 100 |
Google's ranges are wide, so states close together should be treated as similar. Method.
EWhere to start
Where to start
The full playbook for financial advisory firms, including job values, channels and a 90-day plan, is in How can a financial advisor get more clients?. For the channels behind the numbers above:
FIndex
Other industries in Hawaii
Google Ads Keyword Planner, Hawaii, Sep 2025 to Aug 2026Methodology