Market brief / Therapy and counseling practices in Rhode IslandPage 1 of 1
ABottom line
A lower-half market with bid estimates 19% below the typical state.
Short answer
Rhode Island is in the lower half of 51 markets (the states and DC with data) for breadth of therapy and counseling practices search demand, with 22 distinct search terms at 100 or more searches a month. The median top-of-page bid is $12.72, 19% below the typical state ($15.73). Advertisers bid less here than in most states.
BTop searches
What people in Rhode Island search for
The most-searched therapy and counseling practices terms in Rhode Island, ranked by Google's monthly search range and then by bid. Close variants (the same words in a different order) are shown once, and brand, retailer and DIY searches are left out.
| Search term | Monthly searches in Rhode Island | Top-of-page bid |
|---|---|---|
| therapist near meNear me | 1K-10K | $25.77 |
| mental counseling | 100-1K | $24.94 |
| therapy for anxiety | 100-1K | $21.91 |
| counseling | 100-1K | $20.60 |
| relationship therapists | 100-1K | $19.42 |
| relationship counseling | 100-1K | $18.53 |
| couples therapy near meNear me | 100-1K | $17.88 |
| couples counseling | 100-1K | $17.88 |
| psychologist near meNear me | 100-1K | $17.69 |
| couples therapy therapist | 100-1K | $17.32 |
| holistic therapy | 100-1K | $12.72 |
| marriage counselor | 100-1K | $12.56 |
Google Ads Keyword Planner, Rhode Island, Sep 2025 to Aug 2026. Bids are Google's high-range top-of-page estimates, not cost per lead. Urgent and Near me tags are matched from the words in each term. Method.
CWhat it means
What this means for a therapy practice in Rhode Island
- C1 Bids run below the typical state.A $12.72 median bid estimate is 19% under the typical state. Bid estimates are not what a lead costs.What to doTest any paid campaign on cost per booked job before scaling it.
- C2 For the top 10% of terms, Google's top-of-page bid estimate (high range) is $21.91 or more.Those are usually the high-intent searches.What to doRank organically for them: that is where the biggest savings sit.
- C3 Total demand is modest.Each lead carries more weight, so tracking every one to a booked job matters more than chasing volume.What to doOne well-built site with strong service pages can often cover the whole state.
- C4 3 of the top 12 terms are "near me" searches.Proximity drives a large share of demand.What to doYour Google Business Profile, service area and reviews carry real weight.
- C5 Search demand per resident is below the national average.Index 70, where 100 is the US average.What to doPlan targets on the state’s own numbers, not national averages.
DHow Rhode Island compares
Rhode Island against its nearest markets
| Rank | State | Distinct terms | Median bid estimate | Per resident |
|---|---|---|---|---|
| 43 | District of Columbia | 23 | $19.43 | 180 |
| 44 | Delaware | 22 | $16.01 | 74 |
| 45 | Rhode Island | 22 | $12.72 | 70 |
| 46 | Montana | 21 | $21.81 | 47 |
| 47 | South Dakota | 19 | $12.93 | 52 |
| Typical state (median) | $15.73 | 100 |
Google's ranges are wide, so states close together should be treated as similar. Method.
EWhere to start
Where to start
The full playbook for therapy practices, including job values, channels and a 90-day plan, is in How can a therapy practice get more clients?. For the channels behind the numbers above:
FIndex
Other industries in Rhode Island
- Plumbing
- HVAC
- Roofing
- Water damage restoration
- Water heaters
- Pest control
- Tree service
- Gutters and windows
- Septic systems
- Standby generators
- Remodeling
- Decks
- Garage storage and floors
- Landscaping
- Walk-in showers and bath remodels
- Medical practices
- Law firms
- Financial advisors
- Antiques and collectibles
- Custom aquariums
Google Ads Keyword Planner, Rhode Island, Sep 2025 to Aug 2026Methodology