Market brief / Short-term rental management in VirginiaPage 1 of 1
ABottom line
An upper-half market with bid estimates 7% below the typical state.
Short answer
Virginia is in the upper half of 41 markets (the states and DC with data) for breadth of short-term rental management search demand, with 15 distinct search terms at 100 or more searches a month. The median top-of-page bid is $2.67, 7% below the typical state ($2.87).
BTop searches
What people in Virginia search for
The most-searched short-term rental management terms in Virginia, ranked by Google's monthly search range and then by bid. Close variants (the same words in a different order) are shown once, and brand, retailer and DIY searches are left out.
| Search term | Monthly searches in Virginia | Top-of-page bid |
|---|---|---|
| airbnb arbitrage | 100-1K | $9.78 |
| airbnb short term rental | 100-1K | $4.65 |
| furnished short term rentals | 100-1K | $3.64 |
| airbnb for sale | 100-1K | $3.63 |
| short term rentals near meNear me | 100-1K | $2.90 |
| airbnb house | 100-1K | $2.69 |
| airbnb vacation rentals | 100-1K | $2.67 |
| airbnb vacation homes | 100-1K | $2.67 |
| airbnb rentals | 100-1K | $2.54 |
| rent in airbnb | 100-1K | $2.54 |
| airbnb monthly rentals | 100-1K | $2.29 |
| airbnb long term rentals | 100-1K | $1.66 |
Google Ads Keyword Planner, Virginia, Sep 2025 to Aug 2026. Bids are Google's high-range top-of-page estimates, not cost per lead. Urgent and Near me tags are matched from the words in each term. Method.
CWhat it means
What this means for a STR management company in Virginia
- C1 Bids track the typical state.A $2.67 median bid estimate sits close to the $2.87 typical-state figure.
- C2 For the top 10% of terms, Google's top-of-page bid estimate (high range) is $4.65 or more.Those are usually the high-intent searches.What to doRank organically for them: that is where the biggest savings sit.
- C3 A mid-sized market.Virginia sits in the middle of the national ranking.What to doPlan targets against the similar-sized states in the comparison below, not against the largest markets.
- C4 Search demand per resident is above the national average.Index 125, where 100 is the US average.What to doMore people search per capita here, which supports more aggressive growth targets.
DHow Virginia compares
Virginia against its nearest markets
| Rank | State | Distinct terms | Median bid estimate | Per resident |
|---|---|---|---|---|
| 9 | Ohio | 15 | $2.10 | 92 |
| 10 | Pennsylvania | 15 | $1.74 | 84 |
| 11 | Virginia | 15 | $2.67 | 125 |
| 12 | Michigan | 14 | $2.12 | 101 |
| 13 | Washington | 14 | $3.03 | 129 |
| Typical state (median) | $2.87 | 100 |
Google's ranges are wide, so states close together should be treated as similar. Method.
EWhere to start
Where to start
The full playbook for STR management companies, including job values, channels and a 90-day plan, is in How can a short-term rental management company get more owners?. For the channels behind the numbers above:
FIndex
Other industries in Virginia
- Plumbing
- HVAC
- Roofing
- Water damage restoration
- Foundation repair
- Water heaters
- Pest control
- Tree service
- Gutters and windows
- Fencing
- House cleaning
- Septic systems
- Water well drilling
- Standby generators
- Mold testing and remediation
- Fire sprinkler inspection
- Remodeling
- Concrete
- Decks
- Garage storage and floors
- Home additions
- Landscaping
- Pools
- Walk-in showers and bath remodels
- Barndominiums
- Metal buildings
- Therapy and counseling practices
- Medical practices
- Law firms
- Public adjusters
- Annuity sales
- Annuity surrender and exchange help
- Financial advisors
- Private student loan help
- Property management
- Cash home buyers and investors
- Ranch and land brokers
- Stair lifts
- Home elevators
- Boat dealers and brokers
- Antiques and collectibles
- Custom aquariums
- Industrial valves
- Shipbroking
- Warehouse racking
- Chemical and ingredient suppliers
Google Ads Keyword Planner, Virginia, Sep 2025 to Aug 2026Methodology