Shipbroking search demand in Connecticut (2026 data)

Market brief / Shipbroking in ConnecticutPage 1 of 1

ABottom line

A lower-half market with bid estimates 16% above the typical state.

Short answer

Connecticut is in the lower half of 50 markets (the states and DC with data) for breadth of shipbroking search demand, with 17 distinct search terms at 100 or more searches a month. The median top-of-page bid is $1.55, 16% above the typical state ($1.34). Advertisers bid more here than in most states, which makes organic visibility worth more.

BTop searches

What people in Connecticut search for

The most-searched shipbroking terms in Connecticut, ranked by Google's monthly search range and then by bid. Close variants (the same words in a different order) are shown once, and brand, retailer and DIY searches are left out.

Table B.1 / Top searches, Connecticut
Search term	Monthly searches in Connecticut	Top-of-page bid
marine traffic	1K-10K	$1.55
marinetraffic	1K-10K	$1.55
marine finder	1K-10K	$1.55
vesselfinder marine traffic	1K-10K	$1.55
marine traffic website	1K-10K	$1.55
marine movements	1K-10K	$1.55
marine ship traffic	1K-10K	$1.55
marine tracker website	1K-10K	$1.55
marine trackers	1K-10K	$1.55
marine traffic site	1K-10K	$1.55
maritime ship traffic	1K-10K	$1.55
ship tracker	100-1K	$2.33

Google Ads Keyword Planner, Connecticut, Sep 2025 to Aug 2026. Bids are Google's high-range top-of-page estimates, not cost per lead. Urgent and Near me tags are matched from the words in each term. Method.

CWhat it means

What this means for a shipbroker in Connecticut

#FindingWhat to do
C1
Advertisers bid more here.At a $1.55 median top-of-page bid estimate, every ranking you earn in the Map Pack or organic results replaces clicks that are priced higher in Connecticut than in most states.

What to doPut organic work first, and judge paid campaigns on cost per booked job, not cost per click.
C2
For the top 10% of terms, Google's top-of-page bid estimate (high range) is $1.55 or more.Those are usually the high-intent searches.

What to doRank organically for them: that is where the biggest savings sit.
C3
A mid-sized market.Connecticut sits in the middle of the national ranking.

What to doPlan targets against the similar-sized states in the comparison below, not against the largest markets.
C4
Search demand per resident is above the national average.Index 121, where 100 is the US average.

What to doMore people search per capita here, which supports more aggressive growth targets.

DHow Connecticut compares

Connecticut against its nearest markets

Table D.1 / Nearest markets by breadth of demand
Rank	State	Distinct terms	Median bid estimate	Per resident
27	Alabama	18	$1.00	94
28	Colorado	17	$3.11	81
29	Connecticut	17	$1.55	121
30	Hawaii	16	$2.06	outlier
31	Iowa	15	$2.10	18
	Typical state (median)		$1.34	100

Google's ranges are wide, so states close together should be treated as similar. Method.

EWhere to start

Where to start

The full playbook for shipbrokers, including job values, channels and a 90-day plan, is in How can a shipbroker get more clients?. For the channels behind the numbers above:

Google Ads Keyword Planner, Connecticut, Sep 2025 to Aug 2026Methodology

Disclosure. Strive LeadGen is a new company (founded 2026) building lead generation sites and flat-fee marketing for businesses like these. It has no clients yet. Guides cover channels Strive does not sell and cite their sources. Market figures are Strive's analysis of Google Keyword Planner data (method).

Shipbroking search demand in Connecticut

A lower-half market with bid estimates 16% above the typical state.

What people in Connecticut search for

What this means for a shipbroker in Connecticut

Connecticut against its nearest markets

Where to start

Other industries in Connecticut

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