Public adjusters search demand in Washington (2026 data)

Market brief / Public adjusters in WashingtonPage 1 of 1

ABottom line

An upper-half market with bid estimates 30% above the typical state.

Short answer

Washington is in the upper half of 51 markets (the states and DC with data) for breadth of public adjusters search demand, with 33 distinct search terms at 100 or more searches a month. The median top-of-page bid is $25.94, 30% above the typical state ($20.01). Advertisers bid more here than in most states, which makes organic visibility worth more.

BTop searches

What people in Washington search for

The most-searched public adjusters terms in Washington, ranked by Google's monthly search range and then by bid. Close variants (the same words in a different order) are shown once, and brand, retailer and DIY searches are left out.

Table B.1 / Top searches, Washington
Search term	Monthly searches in Washington	Top-of-page bid
state farm claims	1K-10K	$23.91
progressive insurance claims office	1K-10K	$22.98
claim	1K-10K	$15.18
public adjuster	100-1K	$150.00
insurance adjuster	100-1K	$150.00
claims adjuster	100-1K	$150.00
insurance claims adjuster	100-1K	$150.00
public claims adjuster	100-1K	$150.00
auto adjuster	100-1K	$150.00
file a claim	100-1K	$55.17
insurance claim	100-1K	$52.64
state farm insurance claim	100-1K	$32.02

Google Ads Keyword Planner, Washington, Sep 2025 to Aug 2026. Bids are Google's high-range top-of-page estimates, not cost per lead. Urgent and Near me tags are matched from the words in each term. Method.

CWhat it means

What this means for a public adjusting firm in Washington

#FindingWhat to do
C1
Advertisers bid more here.At a $25.94 median top-of-page bid estimate, every ranking you earn in the Map Pack or organic results replaces clicks that are priced higher in Washington than in most states.

What to doPut organic work first, and judge paid campaigns on cost per booked job, not cost per click.
C2
For the top 10% of terms, Google's top-of-page bid estimate (high range) is $150.00 or more.Those are usually the high-intent searches.

What to doRank organically for them: that is where the biggest savings sit.
C3
A mid-sized market.Washington sits in the middle of the national ranking.

What to doPlan targets against the similar-sized states in the comparison below, not against the largest markets.

DHow Washington compares

Washington against its nearest markets

Table D.1 / Nearest markets by breadth of demand
Rank	State	Distinct terms	Median bid estimate	Per resident
12	New Jersey	37	$20.43	105
13	Michigan	34	$18.80	82
14	Washington	33	$25.94	103
15	Tennessee	33	$17.75	96
16	Maryland	32	$23.06	129
	Typical state (median)		$20.01	100

Google's ranges are wide, so states close together should be treated as similar. Method.

EWhere to start

Where to start

The full playbook for public adjusting firms, including job values, channels and a 90-day plan, is in How can a public adjusting firm get more clients?. For the channels behind the numbers above:

Google Ads Keyword Planner, Washington, Sep 2025 to Aug 2026Methodology

Disclosure. Strive LeadGen is a new company (founded 2026) building lead generation sites and flat-fee marketing for businesses like these. It has no clients yet. Guides cover channels Strive does not sell and cite their sources. Market figures are Strive's analysis of Google Keyword Planner data (method).

Public adjusters search demand in Washington

An upper-half market with bid estimates 30% above the typical state.

What people in Washington search for

What this means for a public adjusting firm in Washington

Washington against its nearest markets

Where to start

Other industries in Washington

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