Public adjusters search demand in Ohio (2026 data)

Market brief / Public adjusters in OhioPage 1 of 1

ABottom line

A top 10 market with bid estimates 8% below the typical state.

Short answer

Ohio is in the top 10 of 51 markets (the states and DC with data) for breadth of public adjusters search demand, with 46 distinct search terms at 100 or more searches a month. The median top-of-page bid is $18.47, 8% below the typical state ($20.01).

BTop searches

What people in Ohio search for

The most-searched public adjusters terms in Ohio, ranked by Google's monthly search range and then by bid. Close variants (the same words in a different order) are shown once, and brand, retailer and DIY searches are left out.

Table B.1 / Top searches, Ohio
Search term	Monthly searches in Ohio	Top-of-page bid
state farm claims	1K-10K	$20.46
progressive claims	1K-10K	$12.31
claim	1K-10K	$10.00
car insurance claim	100-1K	$58.29
auto insurance claim	100-1K	$58.29
insurance claim	100-1K	$30.00
roof insurance claim	100-1K	$27.35
insurance claim roofers	100-1K	$27.35
state farm auto claims	100-1K	$26.56
state farm insurance claim	100-1K	$24.07
geico claims	100-1K	$23.71
liberty mutual claims	100-1K	$22.93

Google Ads Keyword Planner, Ohio, Sep 2025 to Aug 2026. Bids are Google's high-range top-of-page estimates, not cost per lead. Urgent and Near me tags are matched from the words in each term. Method.

CWhat it means

What this means for a public adjusting firm in Ohio

#FindingWhat to do
C1
Bids track the typical state.A $18.47 median bid estimate sits close to the $20.01 typical-state figure.
C2
For the top 10% of terms, Google's top-of-page bid estimate (high range) is $27.35 or more.Those are usually the high-intent searches.

What to doRank organically for them: that is where the biggest savings sit.
C3
One of the broadest public adjusters markets in the country.Expect heavy competition for the Map Pack in the major metros.

What to doSpecific service pages and suburb-level relevance usually beat one broad page.

DHow Ohio compares

Ohio against its nearest markets

Table D.1 / Nearest markets by breadth of demand
Rank	State	Distinct terms	Median bid estimate	Per resident
5	Georgia	50	$28.92	127
6	Illinois	49	$21.02	111
7	Ohio	46	$18.47	94
8	Virginia	45	$19.31	126
9	North Carolina	44	$17.24	121
	Typical state (median)		$20.01	100

Google's ranges are wide, so states close together should be treated as similar. Method.

EWhere to start

Where to start

The full playbook for public adjusting firms, including job values, channels and a 90-day plan, is in How can a public adjusting firm get more clients?. For the channels behind the numbers above:

FIndex

Other industries in Ohio

Google Ads Keyword Planner, Ohio, Sep 2025 to Aug 2026Methodology

Disclosure. Strive LeadGen is a new company (founded 2026) building lead generation sites and flat-fee marketing for businesses like these. It has no clients yet. Guides cover channels Strive does not sell and cite their sources. Market figures are Strive's analysis of Google Keyword Planner data (method).

Public adjusters search demand in Ohio