Market brief / Public adjusters in AlabamaPage 1 of 1
ABottom line
An upper-half market with bid estimates 14% below the typical state.
Short answer
Alabama is in the upper half of 51 markets (the states and DC with data) for breadth of public adjusters search demand, with 26 distinct search terms at 100 or more searches a month. The median top-of-page bid is $17.21, 14% below the typical state ($20.01).
BTop searches
What people in Alabama search for
The most-searched public adjusters terms in Alabama, ranked by Google's monthly search range and then by bid. Close variants (the same words in a different order) are shown once, and brand, retailer and DIY searches are left out.
| Search term | Monthly searches in Alabama | Top-of-page bid |
|---|---|---|
| state farm claims | 1K-10K | $23.00 |
| claim | 1K-10K | $12.90 |
| insurance claim | 100-1K | $47.27 |
| state farm file a claim | 100-1K | $35.85 |
| file a claim | 100-1K | $26.91 |
| state farm auto claims | 100-1K | $22.10 |
| usaa claims | 100-1K | $19.06 |
| allstate claims | 100-1K | $18.19 |
| geico claims | 100-1K | $17.21 |
| progressive claims | 100-1K | $13.91 |
| insurance adjuster | 100-1K | $12.00 |
| insurance claims adjuster | 100-1K | $12.00 |
Google Ads Keyword Planner, Alabama, Sep 2025 to Aug 2026. Bids are Google's high-range top-of-page estimates, not cost per lead. Urgent and Near me tags are matched from the words in each term. Method.
CWhat it means
What this means for a public adjusting firm in Alabama
- C1 Bids track the typical state.A $17.21 median bid estimate sits close to the $20.01 typical-state figure.
- C2 For the top 10% of terms, Google's top-of-page bid estimate (high range) is $35.85 or more.Those are usually the high-intent searches.What to doRank organically for them: that is where the biggest savings sit.
- C3 A mid-sized market.Alabama sits in the middle of the national ranking.What to doPlan targets against the similar-sized states in the comparison below, not against the largest markets.
DHow Alabama compares
Alabama against its nearest markets
| Rank | State | Distinct terms | Median bid estimate | Per resident |
|---|---|---|---|---|
| 18 | Colorado | 29 | $27.80 | 108 |
| 19 | South Carolina | 27 | $19.65 | 135 |
| 20 | Alabama | 26 | $17.21 | 117 |
| 21 | Indiana | 26 | $26.42 | 87 |
| 22 | Massachusetts | 25 | $20.27 | 82 |
| Typical state (median) | $20.01 | 100 |
Google's ranges are wide, so states close together should be treated as similar. Method.
EWhere to start
Where to start
The full playbook for public adjusting firms, including job values, channels and a 90-day plan, is in How can a public adjusting firm get more clients?. For the channels behind the numbers above:
FIndex
Other industries in Alabama
- Plumbing
- HVAC
- Roofing
- Water damage restoration
- Foundation repair
- Water heaters
- Pest control
- Tree service
- Gutters and windows
- Fencing
- House cleaning
- Septic systems
- Water well drilling
- Standby generators
- Remodeling
- Concrete
- Decks
- Garage storage and floors
- Landscaping
- Pools
- Walk-in showers and bath remodels
- Barndominiums
- Metal buildings
- Therapy and counseling practices
- Medical practices
- Law firms
- Annuity sales
- Annuity surrender and exchange help
- Financial advisors
- Private student loan help
- Property management
- Ranch and land brokers
- Boat dealers and brokers
- Antiques and collectibles
- Custom aquariums
- Shipbroking
- Warehouse racking
- Chemical and ingredient suppliers
Google Ads Keyword Planner, Alabama, Sep 2025 to Aug 2026Methodology