Market brief / Medical practices in KentuckyPage 1 of 1
ABottom line
A lower-half market with bid estimates 6% below the typical state.
Short answer
Kentucky is in the lower half of 51 markets (the states and DC with data) for breadth of medical practices search demand, with 105 distinct search terms at 100 or more searches a month. The median top-of-page bid is $6.48, 6% below the typical state ($6.86).
BTop searches
What people in Kentucky search for
The most-searched medical practices terms in Kentucky, ranked by Google's monthly search range and then by bid. Close variants (the same words in a different order) are shown once, and brand, retailer and DIY searches are left out.
| Search term | Monthly searches in Kentucky | Top-of-page bid |
|---|---|---|
| urgent careUrgent | 10K-100K | $6.81 |
| pediatrician | 1K-10K | $77.34 |
| near me eye doctorNear me | 1K-10K | $11.60 |
| doctor near meNear me | 1K-10K | $8.31 |
| doctors offices near meNear me | 1K-10K | $7.50 |
| doctor near by me | 1K-10K | $7.39 |
| dermatology consultants | 1K-10K | $7.31 |
| dermatologist for hair loss | 1K-10K | $7.26 |
| dermatologist for hair fall | 1K-10K | $7.26 |
| walk in clinic | 1K-10K | $7.14 |
| primary care provider | 1K-10K | $7.01 |
| dermatologist near meNear me | 1K-10K | $6.31 |
Google Ads Keyword Planner, Kentucky, Sep 2025 to Aug 2026. Bids are Google's high-range top-of-page estimates, not cost per lead. Urgent and Near me tags are matched from the words in each term. Method.
CWhat it means
What this means for a medical practice in Kentucky
- C1 Bids track the typical state.A $6.48 median bid estimate sits close to the $6.86 typical-state figure.
- C2 For the top 10% of terms, Google's top-of-page bid estimate (high range) is $10.74 or more.Those are usually the high-intent searches.What to doRank organically for them: that is where the biggest savings sit.
- C3 A mid-sized market.Kentucky sits in the middle of the national ranking.What to doPlan targets against the similar-sized states in the comparison below, not against the largest markets.
- C4 4 of the top 12 terms are "near me" searches.Proximity drives a large share of demand.What to doYour Google Business Profile, service area and reviews carry real weight.
- C5 Urgent searches make the top list.Response speed decides who wins those calls.What to doAnswer live, and have after-hours coverage.
- C6 Search demand per resident is below the national average.Index 58, where 100 is the US average.What to doPlan targets on the state’s own numbers, not national averages.
DHow Kentucky compares
Kentucky against its nearest markets
| Rank | State | Distinct terms | Median bid estimate | Per resident |
|---|---|---|---|---|
| 25 | Minnesota | 119 | $4.65 | 65 |
| 26 | Louisiana | 119 | $6.25 | 64 |
| 27 | Kentucky | 105 | $6.48 | 58 |
| 28 | Oklahoma | 103 | $6.30 | 65 |
| 29 | Nevada | 103 | $7.70 | 75 |
| Typical state (median) | $6.86 | 100 |
Google's ranges are wide, so states close together should be treated as similar. Method.
EWhere to start
Where to start
The full playbook for medical practices, including job values, channels and a 90-day plan, is in How can an independent medical practice get more patients?. For the channels behind the numbers above:
FIndex
Other industries in Kentucky
- Plumbing
- HVAC
- Roofing
- Water damage restoration
- Foundation repair
- Water heaters
- Pest control
- Tree service
- Gutters and windows
- Fencing
- House cleaning
- Septic systems
- Water well drilling
- Standby generators
- Remodeling
- Concrete
- Decks
- Garage storage and floors
- Landscaping
- Pools
- Walk-in showers and bath remodels
- Barndominiums
- Metal buildings
- Therapy and counseling practices
- Law firms
- Annuity sales
- Financial advisors
- Private student loan help
- Property management
- Ranch and land brokers
- Stair lifts
- Boat dealers and brokers
- Antiques and collectibles
- Custom aquariums
- Shipbroking
- Chemical and ingredient suppliers
Google Ads Keyword Planner, Kentucky, Sep 2025 to Aug 2026Methodology