Market brief / Medical practices in IndianaPage 1 of 1
ABottom line
An upper-half market with bid estimates 1% above the typical state.
Short answer
Indiana is in the upper half of 51 markets (the states and DC with data) for breadth of medical practices search demand, with 169 distinct search terms at 100 or more searches a month. The median top-of-page bid is $6.90, 1% above the typical state ($6.86).
BTop searches
What people in Indiana search for
The most-searched medical practices terms in Indiana, ranked by Google's monthly search range and then by bid. Close variants (the same words in a different order) are shown once, and brand, retailer and DIY searches are left out.
| Search term | Monthly searches in Indiana | Top-of-page bid |
|---|---|---|
| near me eye doctorNear me | 10K-100K | $10.99 |
| urgent care near meUrgentNear me | 10K-100K | $6.74 |
| dermatologist near meNear me | 10K-100K | $6.11 |
| dermatologist for hair loss | 1K-10K | $18.99 |
| dermatologist for hair fall | 1K-10K | $18.99 |
| skin cancer dermatologist | 1K-10K | $17.13 |
| primary care provider | 1K-10K | $14.36 |
| primary doctors near meNear me | 1K-10K | $12.68 |
| pcp doctor near meNear me | 1K-10K | $12.68 |
| general care doctor near meNear me | 1K-10K | $12.68 |
| primary care provider pcp near meNear me | 1K-10K | $12.68 |
| doctors close to meNear me | 1K-10K | $11.58 |
Google Ads Keyword Planner, Indiana, Sep 2025 to Aug 2026. Bids are Google's high-range top-of-page estimates, not cost per lead. Urgent and Near me tags are matched from the words in each term. Method.
CWhat it means
What this means for a medical practice in Indiana
- C1 Bids track the typical state.A $6.90 median bid estimate sits close to the $6.86 typical-state figure.
- C2 For the top 10% of terms, Google's top-of-page bid estimate (high range) is $12.68 or more.Those are usually the high-intent searches.What to doRank organically for them: that is where the biggest savings sit.
- C3 A mid-sized market.Indiana sits in the middle of the national ranking.What to doPlan targets against the similar-sized states in the comparison below, not against the largest markets.
- C4 8 of the top 12 terms are "near me" searches.Proximity drives a large share of demand.What to doYour Google Business Profile, service area and reviews carry real weight.
- C5 Urgent searches make the top list.Response speed decides who wins those calls.What to doAnswer live, and have after-hours coverage.
- C6 Search demand per resident is below the national average.Index 78, where 100 is the US average.What to doPlan targets on the state’s own numbers, not national averages.
DHow Indiana compares
Indiana against its nearest markets
| Rank | State | Distinct terms | Median bid estimate | Per resident |
|---|---|---|---|---|
| 16 | Missouri | 175 | $5.86 | 76 |
| 17 | Arizona | 170 | $8.71 | 174 |
| 18 | Indiana | 169 | $6.90 | 78 |
| 19 | Colorado | 167 | $8.60 | 94 |
| 20 | Massachusetts | 163 | $5.89 | 163 |
| Typical state (median) | $6.86 | 100 |
Google's ranges are wide, so states close together should be treated as similar. Method.
EWhere to start
Where to start
The full playbook for medical practices, including job values, channels and a 90-day plan, is in How can an independent medical practice get more patients?. For the channels behind the numbers above:
FIndex
Other industries in Indiana
- Plumbing
- HVAC
- Roofing
- Water damage restoration
- Foundation repair
- Water heaters
- Pest control
- Tree service
- Gutters and windows
- Fencing
- House cleaning
- Septic systems
- Water well drilling
- Standby generators
- Remodeling
- Concrete
- Decks
- Garage storage and floors
- Home additions
- Landscaping
- Pools
- Walk-in showers and bath remodels
- Barndominiums
- Metal buildings
- Therapy and counseling practices
- Law firms
- Public adjusters
- Annuity sales
- Annuity surrender and exchange help
- Financial advisors
- Private student loan help
- Property management
- Cash home buyers and investors
- Ranch and land brokers
- Stair lifts
- Home elevators
- Boat dealers and brokers
- Antiques and collectibles
- Custom aquariums
- Industrial valves
- Shipbroking
- Chemical and ingredient suppliers
Google Ads Keyword Planner, Indiana, Sep 2025 to Aug 2026Methodology