Market brief / Law firms in AlaskaPage 1 of 1
ABottom line
A lower-half market with bid estimates 3% below the typical state.
Short answer
Alaska is in the lower half of 51 markets (the states and DC with data) for breadth of law firms search demand, with 56 distinct search terms at 100 or more searches a month. The median top-of-page bid is $24.46, 3% below the typical state ($25.24).
BTop searches
What people in Alaska search for
The most-searched law firms terms in Alaska, ranked by Google's monthly search range and then by bid. Close variants (the same words in a different order) are shown once, and brand, retailer and DIY searches are left out.
| Search term | Monthly searches in Alaska | Top-of-page bid |
|---|---|---|
| personal injury lawyer | 100-1K | $240.43 |
| personal accident lawyer | 100-1K | $240.43 |
| attorney injury personal | 100-1K | $240.43 |
| personal accident attorney | 100-1K | $240.43 |
| personal injury attorney lawyer | 100-1K | $240.43 |
| lawyers for auto accidents | 100-1K | $234.55 |
| injury lawyer near meNear me | 100-1K | $195.50 |
| injury attorneys near meNear me | 100-1K | $195.50 |
| personal injury law firms near meNear me | 100-1K | $195.50 |
| pi attorney near meNear me | 100-1K | $195.50 |
| personal lawyers near meNear me | 100-1K | $195.50 |
| pi lawyers near meNear me | 100-1K | $195.50 |
Google Ads Keyword Planner, Alaska, Sep 2025 to Aug 2026. Bids are Google's high-range top-of-page estimates, not cost per lead. Urgent and Near me tags are matched from the words in each term. Method.
CWhat it means
What this means for a law firm in Alaska
- C1 Bids track the typical state.A $24.46 median bid estimate sits close to the $25.24 typical-state figure.
- C2 For the top 10% of terms, Google's top-of-page bid estimate (high range) is $240.43 or more.Those are usually the high-intent searches.What to doRank organically for them: that is where the biggest savings sit.
- C3 Total demand is modest.Each lead carries more weight, so tracking every one to a booked job matters more than chasing volume.What to doOne well-built site with strong service pages can often cover the whole state.
- C4 6 of the top 12 terms are "near me" searches.Proximity drives a large share of demand.What to doYour Google Business Profile, service area and reviews carry real weight.
- C5 Search demand per resident is below the national average.Index 38, where 100 is the US average.What to doPlan targets on the state’s own numbers, not national averages.
DHow Alaska compares
Alaska against its nearest markets
| Rank | State | Distinct terms | Median bid estimate | Per resident |
|---|---|---|---|---|
| 49 | South Dakota | 68 | $25.56 | 47 |
| 50 | Vermont | 68 | $17.00 | 53 |
| 51 | Alaska | 56 | $24.46 | 38 |
| Typical state (median) | $25.24 | 100 |
Google's ranges are wide, so states close together should be treated as similar. Method.
EWhere to start
Where to start
The full playbook for law firms, including job values, channels and a 90-day plan, is in How can a law firm get more clients?. For the channels behind the numbers above:
FIndex
Other industries in Alaska
Google Ads Keyword Planner, Alaska, Sep 2025 to Aug 2026Methodology