Market brief / Decks in DelawarePage 1 of 1
ABottom line
A lower-half market with bid estimates in line with the typical state.
Short answer
Delaware is in the lower half of 51 markets (the states and DC with data) for breadth of decks search demand, with 22 distinct search terms at 100 or more searches a month. The median top-of-page bid is $4.43, 0% above the typical state ($4.42).
BTop searches
What people in Delaware search for
The most-searched decks terms in Delaware, ranked by Google's monthly search range and then by bid. Close variants (the same words in a different order) are shown once, and brand, retailer and DIY searches are left out.
| Search term | Monthly searches in Delaware | Top-of-page bid |
|---|---|---|
| trex | 1K-10K | $4.07 |
| deck builder | 100-1K | $27.92 |
| screen and porch | 100-1K | $9.67 |
| screen on porch | 100-1K | $9.67 |
| porch with screen | 100-1K | $9.67 |
| decks | 100-1K | $9.33 |
| outdoor patio set cover | 100-1K | $8.68 |
| patio set with cover | 100-1K | $8.68 |
| covered patio set | 100-1K | $8.68 |
| pergola | 100-1K | $6.72 |
| trex composite decking | 100-1K | $5.04 |
| composite deck | 100-1K | $4.43 |
Google Ads Keyword Planner, Delaware, Sep 2025 to Aug 2026. Bids are Google's high-range top-of-page estimates, not cost per lead. Urgent and Near me tags are matched from the words in each term. Method.
CWhat it means
What this means for a deck builder in Delaware
- C1 Bids track the typical state.A $4.43 median bid estimate sits close to the $4.42 typical-state figure.
- C2 For the top 10% of terms, Google's top-of-page bid estimate (high range) is $9.67 or more.Those are usually the high-intent searches.What to doRank organically for them: that is where the biggest savings sit.
- C3 Total demand is modest.Each lead carries more weight, so tracking every one to a booked job matters more than chasing volume.What to doOne well-built site with strong service pages can often cover the whole state.
DHow Delaware compares
Delaware against its nearest markets
| Rank | State | Distinct terms | Median bid estimate | Per resident |
|---|---|---|---|---|
| 39 | West Virginia | 25 | $2.87 | 57 |
| 40 | Maine | 24 | $3.24 | 70 |
| 41 | Delaware | 22 | $4.43 | 88 |
| 42 | Rhode Island | 20 | $3.00 | 78 |
| 43 | Montana | 18 | $3.38 | 71 |
| Typical state (median) | $4.42 | 100 |
Google's ranges are wide, so states close together should be treated as similar. Method.
EWhere to start
Where to start
The full playbook for deck builders, including job values, channels and a 90-day plan, is in How can a deck builder get more customers?. For the channels behind the numbers above:
FIndex
Other industries in Delaware
- Plumbing
- HVAC
- Roofing
- Water damage restoration
- Water heaters
- Pest control
- Tree service
- Gutters and windows
- Fencing
- House cleaning
- Septic systems
- Standby generators
- Remodeling
- Garage storage and floors
- Landscaping
- Walk-in showers and bath remodels
- Therapy and counseling practices
- Medical practices
- Law firms
- Financial advisors
- Boat dealers and brokers
- Antiques and collectibles
Google Ads Keyword Planner, Delaware, Sep 2025 to Aug 2026Methodology