Strive LeadGen Field ManualState reportChemical and ingredient suppliers / South CarolinaData Sep 2025 to Aug 2026

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Market brief / SC

Chemical and ingredient suppliers search demand in South Carolina

What South Carolina customers search for, what advertisers pay, and how the market compares.

ReportSC-CHEMICAL-SUPPLIERS

Market
South Carolina
Industry
Chemical and ingredient suppliers
Search terms
29
Data window
Sep 2025 to Aug 2026
Pulled
Oct 5, 2026

Market brief / Chemical and ingredient suppliers in South CarolinaPage 1 of 1

ABottom line

An upper-half market with bid estimates 7% below the typical state.

Short answer

South Carolina is in the upper half of 51 markets (the states and DC with data) for breadth of chemical and ingredient suppliers search demand, with 29 distinct search terms at 100 or more searches a month. The median top-of-page bid is $1.40, 7% below the typical state ($1.50).

BTop searches

The most-searched chemical and ingredient suppliers terms in South Carolina, ranked by Google's monthly search range and then by bid. Close variants (the same words in a different order) are shown once, and brand, retailer and DIY searches are left out.

Table B.1 / Top searches, South Carolina
Search termMonthly searches in South CarolinaTop-of-page bid
isopropyl alcohol 1K-10K $21.51
alcohol 2 propanol 1K-10K $21.51
isopropyl alcohol and isopropanol 1K-10K $21.51
oil jojoba 1K-10K $1.61
glycerin 1K-10K $0.87
isopropyl alcohol 2 propanol 100-1K $13.01
aztec candle and soap 100-1K $8.12
99 isopropyl alcohol 100-1K $4.67
99 ipa alcohol 100-1K $4.67
soap making products 100-1K $1.94
soap making store 100-1K $1.94
glycerine 100-1K $1.53

Google Ads Keyword Planner, South Carolina, Sep 2025 to Aug 2026. Bids are Google's high-range top-of-page estimates, not cost per lead. Urgent and Near me tags are matched from the words in each term. Method.

CWhat it means

What this means for a chemical supplier in South Carolina

  1. C1
    Bids track the typical state.A $1.40 median bid estimate sits close to the $1.50 typical-state figure.
  2. C2
    For the top 10% of terms, Google's top-of-page bid estimate (high range) is $21.51 or more.Those are usually the high-intent searches.
    What to doRank organically for them: that is where the biggest savings sit.
  3. C3
    A mid-sized market.South Carolina sits in the middle of the national ranking.
    What to doPlan targets against the similar-sized states in the comparison below, not against the largest markets.

DHow South Carolina compares

South Carolina against its nearest markets

Table D.1 / Nearest markets by breadth of demand
RankStateDistinct termsMedian bid estimatePer resident
21Alabama29$1.27115
22Minnesota29$1.64102
23South Carolina29$1.40108
24Wisconsin28$1.5898
25Oregon27$1.88135
Typical state (median)$1.50100

Google's ranges are wide, so states close together should be treated as similar. Method.

EWhere to start

Where to start

The full playbook for chemical suppliers, including job values, channels and a 90-day plan, is in How can a chemical and ingredient supplier get more customers?. For the channels behind the numbers above:

FIndex

Other industries in South Carolina

Google Ads Keyword Planner, South Carolina, Sep 2025 to Aug 2026Methodology

Disclosure. Strive LeadGen is a new company (founded 2026) building lead generation sites and flat-fee marketing for businesses like these. It has no clients yet. Guides cover channels Strive does not sell and cite their sources. Market figures are Strive's analysis of Google Keyword Planner data (method).

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Strive is a new company (founded 2026) building organic search sites that send each inquiry to one business per territory. Ask whether South Carolina is planned for chemical and ingredient suppliers.

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